Director, Transition Marketing
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Job Description
Director leading transition marketing for MDVIP’s concierge healthcare program. Improving physician-affiliation conversion through patient messaging, channel strategy, and performance marketing.
Responsibilities:
- Own the marketing behind patients' transition from a traditional practice model to MDVIP affiliation
- Own the value-proposition narrative and creative while applying performance-marketing discipline to test, measure, and scale effective messaging
- Facilitate patients from their first in-person conversation with the physician through every follow-up touchpoint
- Define channel strategy, cadence, and content for transition communications
- Diagnose pain points in the patient transition experience using patient and physician feedback
- Translate pain points into problem statements and drive marketing teams toward solutions
- Review transition marketing materials and implement enhancements to improve patient engagement rates
- Identify underperforming patient cohorts and adapt materials and physician messaging to improve conversion
- Reinforce messaging across email, direct mail, text, and in-office conversations
- Partner with affiliated physicians and practice staff to pressure-test messaging and ensure authenticity
- Establish and report transition channel performance, including enrollment rate, engagement by channel, and time-to-convert, to senior leadership
- Monitor consumer marketing trends in healthcare and membership models to keep the transition playbook current
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field
- At least twelve (12) years of professional experience, including at least seven (7) years in marketing or other customer-facing roles
- Ability to build and manage a prioritized pipeline of strategic opportunities using data and frontline input
- Master's degree in Marketing, Healthcare Administration, or MBA preferred
- Background in membership or subscription-based business models preferred
- Experience marketing to physicians or within private practice settings preferred
- Knowledge of physician and patient pain points around transitioning from a traditional to a membership-based practice model preferred
- Experience with marketing analytics or attribution tools preferred
- Track record of identifying and acting on opportunities with minimal oversight in ambiguous or fast-changing environments preferred
- Understanding of healthcare compliance considerations, including HIPAA and TCPA, preferred
Benefits:
- Competitive base salary complemented by performance-based incentives
- Health, dental, and vision insurance
- Retirement plans / 401(k) retirement program
- Professional development and ongoing training
- Leadership development programs
- Flexible Spending Account
- Health Savings Account
- Dependent Care Flexible Spending Account
- Basic and Supplemental Life Insurance
- Accidental Death and Dismemberment coverage
- Disability Income Protection Plan
- Employee Assistance Program
- Vacation
- Paid holidays
- Personal time
- Paid sick leave and family and medical leave as required by law
- Remote work arrangement
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