Marketing Coordinator
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Job Description
Marketing Coordinator supporting Bureau Veritas’ testing, inspection, and certification marketing campaigns. Coordinating Salesforce/Pardot operations, ABM, trade shows, content, and performance tracking.
Responsibilities:
- Support the Marketing department with campaign operations, account-based marketing, AI-enabled marketing workflows, trade show execution, content deliverables, and marketing tracking
- Set up, maintain, and update campaigns in Salesforce and Pardot with accurate naming, attribution, segmentation, and status fields
- Coordinate timelines, deliverables, and handoffs among Marketing, Digital Marketing, Content, Sales, and other stakeholders
- Pull, segment, validate, and maintain target lists; identify and escalate data-quality issues
- Maintain target-account lists and support account-specific campaign execution
- Coordinate sales-approved outreach and track ABM activities in Salesforce and Pardot
- Coordinate end-to-end trade show and event logistics, including booth needs, materials, staffing schedules, pre-event outreach, and lead capture setup
- Load, deduplicate, route, and track follow-up for captured leads
- Coordinate development, review, and delivery of campaign assets including landing page copy, brochures, case studies, videos, presentations, and email content
- Review materials for accuracy, brand alignment, tagging, and launch readiness
- Maintain campaign, event, and ABM tracking inputs for ROI reporting, funnel visibility, and weekly performance reviews
- Maintain marketing performance-board inputs and prepare materials for weekly stand-ups and operating reviews
- Track pod spend, purchase orders, invoices, and vendor documentation against approved budgets
- Follow Bureau Veritas’ Code of Ethics, data-privacy requirements, consent rules, and brand standards
- No supervisory responsibilities
- No travel required
Requirements:
- Exceptional attention to detail and ability to run multiple campaigns and events in parallel
- Working knowledge of Salesforce and/or Pardot (or comparable CRM/automation)
- Strong Excel/Sheets skills
- Comfortable using approved AI tools for campaign execution, content drafting/refinement, list review, summarization, and reporting while following data privacy and compliance requirements
- Experience executing B2B trade shows or events, including lead capture
- Fluent English required
- Additional proficiency in Spanish and/or Portuguese is highly desirable
- Must follow Bureau Veritas’ Code of Ethics, data-privacy requirements, consent rules, and brand standards
Benefits:
- Attractive salary/benefit package
- Equal opportunity employment
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