Marketing & Campaign Lead
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Job Description
Performance-Marketing-Leitung für verkaufsorientierte Kampagnen der Schweizer Fernbildungsakademie. Steuerung von Google- und Meta-Partnern, Landingpages, Tracking, Umsatz und Reporting.
Responsibilities:
- Own performance marketing sales, including bookings and revenue management
- Plan and execute seasonal sales promotions, targeted offers, and upsell campaigns
- Manage the Google agency and Meta team regarding objectives, budgets, target audiences, creative assets, and timelines
- Create performance landing pages and sales copy
- Prepare clear briefs for email, advertising, design, and website initiatives
- Analyze campaign performance in Google Analytics and dashboards
- Derive tests and improvements based on bookings, revenue, lead quality, and conversion rates
- Lead marketing alignment meetings, prioritize tasks, and provide concise reporting on results and next steps
- Coordinate agencies, subject-matter experts, and freelancers while also contributing to day-to-day operations
Requirements:
- Several years of experience in performance marketing, with sales-focused B2C campaigns and direct responsibility for results
- Expertise in evaluating and developing Google Ads and Meta Ads strategies, budgets, and creative assets
- Confident use of Google Analytics 4, tracking, and reporting tools
- Knowledge of CPL, CPA, and ROAS, as well as the limitations of channel attribution
- Experience with complex, high-value offerings that require explanation and involve longer decision-making cycles
- Clear communication skills in German
- Experience in the education sector is a plus
- Experience with Google Tag Manager, Looker Studio, and Zoho is a plus
- Interest in health and nutrition is a plus
- Experience using AI tools such as Claude for concept development, analysis, and briefing is a plus
Benefits:
- Flexible working hours, coordinated with appointments, campaigns, and results
- Monthly team meetings and three team events per year in Switzerland
- Free access to AKN training programs relevant to your assignment
- Work on meaningful topics that help people develop personally and professionally
- Support from marketing, healthcare professionals, design, and IT teams
- Opportunities to exchange knowledge with subject-matter experts and marketing specialists from across the group
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