Senior Integrated Marketing Manager
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Job Description
Senior Integrated Marketing Manager owning Babylist Wishlist go-to-market strategy. Driving user-centered campaigns and measurable adoption growth across product and marketing channels.
Responsibilities:
- Own integrated go-to-market strategy for Wishlist feature launches, seasonal pushes, and Registry/Wishlist campaigns
- Own user research, market sizing, and journey mapping for the Wishlist user
- Direct editorial and content work needed to execute each plan
- Partner cross-functionally with product, Brand & Creative, Growth channels, Corporate Communications, and Content/Social
- Build integrated GTM strategy in lockstep with the product squad roadmap
- Define creative quality standards and measure creative success
- Create an internal playbook covering competitive analysis, market opportunity, market sizing, and marketing success criteria
- Deliver finished GTM plans to execution teams and keep initiatives moving in parallel
- Own the customer marketing value proposition for Wishlist across channels
- Drive measurable Wishlist adoption growth and be accountable for results
- Report progress and blockers directly to the Sr. Director, Customer Marketing
Requirements:
- Senior-level experience in an Integrated Marketing role
- Proven success leading through influence in an individual-contributor role
- Experience using UX, analytics, and custom research to build product marketing strategy
- Consumer marketing experience at scale across email, push, SMS, paid, and site channels
- Product marketing experience translating feature roadmaps into customer stories and sequencing plans
- Track record of driving business growth through cross-functional partnership
- Ability to direct editorial and content work and clearly brief creative teams
- Ability to work effectively amid ambiguity and lead with curiosity
- Daily use of AI tools and willingness to stay current with AI developments
- Ability to lead through influence
Benefits:
- Target 20% annual bonus
- Competitive equity
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching
- Flexible spending accounts
- Generous paid parental leave and PTO
- Winter Wonder Week: the whole company takes a paid week off at the end of the year
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
- Competitive pay
- Opportunities for career advancement
- Performance-based advancement
- Leading tools like Claude and ChatGPT from day one
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