Director – HCP Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director/Sr. Director of HCP Marketing leading brand strategy at Mineralys Therapeutics. Responsible for launch planning and HCP engagement initiatives in a remote capacity.
Responsibilities:
- Own the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics.
- Translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics.
- Lead development and execution of positioning, messaging and creative, as well as integrated HCP campaigns, including personal and non-personal channels
- Serve as a core member of launch leadership teams ensuring alignment of brand and HCP strategy across functions.
- Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
- Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives.
- Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution.
- Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning
- Establish performance indicators to assess and optimize launch performance and promotional effectiveness.
- Develop and manage relationships with external vendors and agency partners
- Manage HCP marketing budget and resource allocation
Requirements:
- MBA or bachelor’s degree plus 10+ years of pharmaceutical or biotech industry experience with at least 6 years in HCP marketing
- Demonstrated ownership of launch strategy
- Cardiovascular and/or chronic care experience is highly preferred.
- A builder mindset with high personal accountability, resourcefulness, and a collaborative spirit.
- Proven ability to lead through ambiguity and define direction
- Experience effectively leading cross-functional teams and agency partners.
- Excellent communication and presentation skills.
Benefits:
- medical
- dental
- vision
- time off
- 401K
- participating in Mineralys incentive plans
Similar Jobs
Solutions Marketing Specialist
Solutions Marketing Specialist executing content-driven demand generation and full-funnel marketing initiatives at MCCi. Collaborating on webinars and campaigns targeting government audiences.
Senior Marketing Manager
Senior Marketing Manager at WDG focusing on B2B marketing strategy, campaign execution, and lead generation. Working closely with leadership to align marketing with business growth.
Marketing Coordinator
Marketing Coordinator supporting content creation and social media management to enhance campaign effectiveness for CallRevu. Collaborating with teams on event logistics and marketing initiatives.
AI Digital Marketing, Communications and Web Internship - 8 weeks
Stage en Marketing Digital avec Unixel, une agence de Growth Marketing. Apprentissage flexible sur la création de sites Wordpress et Community management.
Asistente Virtual Junior, Marketing y Contenido
Junior Virtual Assistant supporting a content creator with digital marketing and content organization tasks. Flexible remote opportunity in Spain for students or early-stage profiles.
Internship — Marketing and Public Relations
Marketing intern supporting the planning of events and the creation of content for innovative sanitation projects at Finizio. Engaging with sustainability topics like circular economy and ecological sanitation.
Marketing Manager, Czech Speaking
B2B Marketing Manager responsible for designing campaigns for channel partners and business end-users in Czech Republic. Collaborating with sales for impactful marketing strategies.
Praktikant Marketing Automation, KI
Praktikant in Marketing Automation und KI bei einem Startup, das innovative Coaching-Tools entwickelt. Fokus auf Automatisierungsprozesse im Marketing und persönliche Weiterentwicklung.
Senior Marketing Artist
Senior Marketing Artist creating visual content for competitive games. Collaborating with marketing and art teams to design engaging marketing materials and oversee junior artists.
Field Marketing Manager
Field Marketing Manager responsible for building Didero’s field marketing engine through impactful events. Collaborating closely with Sales and GTM leadership to drive revenue through strategic marketing initiatives.
Senior Trade Marketing Specialist
Senior Handelsmarketing Spezialist developing scalable, data-driven marketing activation model for INTERSPORT. Focusing on effective collaboration with partners for measurable impacts on sales and loyalty.
National Account Marketing Manager
National Account Marketing Manager leading marketing strategies for acute and government markets. Working with cross-functional teams to execute initiatives and enhance product performance.
Marketing Intelligence Manager
Marketing Intelligence Manager at Solventum, driving market analytics and competitor monitoring. Collaborating with cross-functional teams to inform strategic planning and business growth.
Associate Director, Oncology Marketing – Patient Experience Strategy Lead, Intismeran Autogene
Lead Patient Experience Strategy for intismeran as Associate Director in US Oncology Marketing. Collaborate cross-functionally to enhance patient journey and support program effectiveness.
Vice President, Marketing
Marketing leader responsible for developing and executing demand generation strategies for Buildout's AI-powered CRE software. Leading a team to enhance revenue, retention, and product adoption.
Marketing Automation Manager
Senior Marketo Specialist managing technical governance for Adobe Marketo Engage in a regulated enterprise environment. Focused on platform architecture, data management, and compliance.
Marketing Specialist
Marketing Specialist creating and managing campaigns for Gophermods' K-12 clients. Building marketing foundations and demand generation strategies within a remote role.
Marketing Specialist
Marketing Specialist for Gophermods focusing on developing marketing strategies and campaigns. Engage with K-12 clients and manage brand presence in the educational technology market.
Marketing Specialist
Marketing Specialist focusing on creating and executing end-to-end marketing strategies for Gophermods. Driving demand in the K-12 public sector by leveraging various marketing initiatives and tools.
Marketing Specialist
Marketing Specialist developing and executing marketing strategies for Gophermods. Supporting the Sales team by managing campaigns and analyzing performance.