Director, Integrated Execution
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Job Description
Director, Integrated Execution developing marketing strategies to enhance beverage profitability for The Coca-Cola Company. Leading collaboration with internal teams and managing customer relationships.
Responsibilities:
- Monitor weekly/monthly channel performance metrics; revenue, gross profit, transactions, incidence, value share, net outlets, COD, RED, and pricing metrics to ensure execution objectives are being met and identify areas of opportunity and gaps to reevaluate as necessary and provide solutions to adjust the implementation plan.
- Supports commercial strategy for bottler execution with internal teams and drives alignment supporting annual commercial priorities.
- Leads the development and implementation of total beverage marketing strategies in collaboration with the customer strategy to lead revenue-enhancing concept development with customers and to fully leverage national marketing initiatives with customers.
- Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business).
- Construct & deliver an annual marketing calendar that shapes and contributes to customers’ long-term planning process. As well as conducting customer marketing stewardship reviews with the customer.
- Provide customer business and opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration.
- Seek out and leverage internal tools and resources to support customer strategies (e.g., via the channel, asset, and brand).
- Host key strategic meetings (e.g., KO Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.).
- Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.
- Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
- Work with sales teams to jointly present major initiatives to customers.
Requirements:
- Bachelor’s degree in marketing/business, MBA preferred.
- 5+ years’ business development experience in a consumer-packaged-goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Customer Relationship Management (CRM) experience
- Advanced Strategic Thinking & Application
- Robust Forecasting and Planning (Immediate & Long Term)
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
- Previous Customer/Channel Management experience
- Demonstrated personal leadership skills and influencing ability.
- Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
- Effective oral and written communication skills with the ability to create persuasive selling stories.
Benefits:
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
- Annual Incentive Reference Value Percentage: 30
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