Director, Marketing Science
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Job Description
Director of Marketing Science at Measured optimizing advertising strategies with advanced analytics. Leading Geo Experimentation and Marketing Mix Modeling functions for data-driven decisions.
Responsibilities:
- Lead the end-to-end design, execution, and interpretation of geo tests and MMM projects
- Improve frameworks to account for evolving marketing realities: cross-border, CRM-driven, short-flight, and campaign overlap complexities
- Own statistical modeling architecture and ensure scientific rigor
- Conduct deep-dive analysis on test results and model outputs
- Isolate media drivers, identify patterns (e.g., PMax vs ASC differences), and provide “why behind the what”
- Deliver customer-facing narratives with clear business implications
- Support CS in interpreting test/model results and crafting recommendations
- Join key client calls, QBRs, and renewal discussions as the expert voice of measurement
- Help CS anticipate challenges and align on optimization actions
- Use Python, SQL, and statistical methods to process and analyze large-scale marketing datasets
- Build dashboards and reports to track campaign and channel-level performance
- Perform A/B testing, incrementality validation, and lift modeling
- Develop processes to help teams monitor, document, and report on ROI from campaign changes
- Partner with Product to integrate insights into customer-facing tools (e.g., Media Plan Optimizer)
- Evolve dashboards and test summaries for usability and clarity
- Recruit, mentor, and manage a team of analysts and data scientists
- Champion a culture of intellectual rigor, commercial thinking, and outcome orientation
Requirements:
- 8+ years in marketing measurement, data analytics, or media science
- Deep knowledge of incrementality testing, MMM, and media attribution
- Strong background in statistical techniques (e.g., causal inference, regression modeling, A/B testing)
- Proficiency in data visualization tools (Tableau, Power BI, Looker, or equivalent)
- Experience with digital media platforms (e.g., Google Ads, Meta, TikTok) and performance metrics
- Ability to tell a compelling story from data — especially to non-technical audiences
- Familiarity with cross-channel budget planning, optimization, and testing constraints
- Strong written/verbal communication and executive presence
- Bachelor’s or Master’s in a quantitative field (e.g., Statistics, Computer Science, Marketing Analytics)
- Confident decision-maker with the ability to take calculated risks and navigate ambiguity effectively
- Driven by curiosity and initiative to improve processes and explore new approaches
- Demonstrated ability to operate autonomously while contributing effectively within a collaborative team setting.
- Comfortable with rapid change
- Leads with integrity and embraces diversity in all forms
- Preferred:
- Experience with cloud platforms (e.g., AWS, GCP)
- Familiarity with SEO/SEM principles and digital marketing levers
- Exposure to big data tools (Spark, Hive, etc.)
Benefits:
- 100% Remote
- Competitive Total Rewards and flexible paid time off
- Opportunities to give back through Measured for Good
- Engaged, diverse, and curious culture
- Award-winning technology powered by an agile, collaborative team
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