Director, Mass Market Acquisition, Engagement
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Job Description
Director leading mass marketing strategy for Clean Air Task Force to expand and engage digital supporter base. Driving revenue growth and brand awareness through comprehensive marketing strategies.
Responsibilities:
- The Director, Mass Market Acquisition and Engagement leads CATF’s mass marketing strategy to build, steward, and fundraise from a large, engaged base of digital supporters and subscribers.
- Driving measurable growth in revenue, brand awareness, and influence.
- Responsible for creating and managing the end-to-end marketing funnel, including identification, targeting, acquisition, engagement, conversion, retention, and stewardship of CATF’s mass market audience.
- Bring strategic leadership, cross-functional collaboration, and data-driven execution to expand reach, improve performance, and accelerate impact.
- Develop and execute a comprehensive, organization-wide mass-market acquisition and engagement strategy and pipeline.
- Lead multi-channel acquisition strategies (email, social, search, display, paid media, and events) that build and diversify CATF’s supporter base.
- Establish key performance indicators and optimize the marketing funnel—from awareness to engagement to conversion to long-term retention.
- Manage marketing firms, consultants, and direct media buys.
Requirements:
- 10+ years of progressive experience in digital marketing, acquisition, and/or revenue growth roles—preferably within mission-driven organizations.
- Proven track record of managing full-funnel marketing strategies that drive measurable audience and revenue outcomes.
- Experience with paid media, conversion optimization, email lifecycle marketing, text, mailers, CRM systems, audience segmentation, and analytics platforms.
- Strategic thinker with strong analytical and data-driven decision-making skills.
- Deep understanding of digital marketing channels and best practices for acquisition, engagement, and retention.
- Excellent communication and collaboration abilities; able to translate strategy into execution with cross-functional teams.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Passion for CATF’s mission and the ability to communicate climate and energy issues in ways that resonate with diverse and global audiences.
- Strong judgment and experience on brand cultivation and messaging.
Benefits:
- Health insurance
- Retirement contributions
- Generous paid time off
- Flexible work arrangements
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