Director – North America Marketing
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Job Description
Director of North America Marketing at Paula’s Choice translating global brand vision into regional growth across e-commerce, digital and retail channels. Collaborating with global teams and ensuring brand consistency.
Responsibilities:
- Define and lead the North America marketing strategy in alignment with global brand priorities and regional commercial objectives.
- Translate global campaigns into high-impact regional go-to-market plans, tailoring execution by retailer, channel, and customer while preserving brand integrity.
- Own the North America marketing calendar, ensuring clear prioritization, sequencing, and cross-functional alignment across promotions, campaigns, and launches.
- Establish clear points of view on where to invest, scale, test, or pull back based on performance and business needs.
- Lead omnichannel marketing planning across channels with a strong digital-first mindset.
- Partner with Media, Growth, and DTC teams to shape top- and mid-funnel strategies, paid media priorities, and creative inputs that drive measurable results.
- Contribute to performance marketing creative strategy, ensuring assets are optimized for channel, audience, and objective.
- Implement and brief local (non-global) campaigns, including channel launches and retailer-specific initiatives.
- Own marketing performance tracking and deliver weekly and monthly executive readouts on media, sales, and campaign results.
- Serve as a central connector across Sales, Brand, Media, Digital, PR, Influencer, Creative, and Education teams.
- Share regional plans, learnings, and performance with Global and ANZ partners.
Requirements:
- 10+ years of experience in brand, digital, or omnichannel marketing within beauty, consumer goods, or a similarly fast-paced category.
- Proven experience owning marketing performance, and results, with strong financial and analytical acumen.
- Deep understanding of digital commerce and performance marketing, including paid media, conversion, and optimization.
- Exceptional attention to detail, with a high bar for accuracy, clarity, and executional excellence.
- Strong strategic thinking paired with the ability to execute and deliver in complex, cross-functional environments.
- Confidence using data to challenge assumptions, make trade-offs, and influence senior stakeholders.
- Experience partnering with global teams and adapting global strategies for regional success.
- Passion for building brands that earn trust through science, transparency, and results.
Benefits:
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
- Did we mention we’re a dog-friendly office?
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