Marketing Specialist
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Job Description
Marketing Specialist apoyando campañas omnicanal, adopción y renovación de clientes. Dresden Partners conecta talento con empresas globales mediante soluciones nearshore.
Responsibilities:
- Support the creation of omnichannel communications, including email, in-product messaging, webinars, educational resources, and community initiatives
- Collaborate on the continuous improvement of the customer journey, from onboarding through renewal
- Assist with re-engagement programs to increase retention rates
- Execute campaigns and targeted messaging for the installed customer base to drive account growth
- Work closely with the Sales, Account Management, and Customer Success teams
- Manage the collection of testimonials, success stories, reviews, customer stories, and referrals
- Develop internal and external materials, including fact sheets, presentations, email templates, FAQs, and case studies, that communicate the platform’s ROI and value
- Support the tracking of metrics and testing to optimize adoption, activation, engagement, and renewal
Requirements:
- 3 years of experience in Demand Generation
- Bachelor’s degree in Marketing, Communications, or a related field
- Proficiency with Salesforce or other customer relationship management systems
- Experience with data visualization tools such as Tableau, Power BI, or similar platforms
- Knowledge of marketing automation platforms, such as Marketo and Eloqua
- Proficiency in Microsoft Office and Google Workspace
- Advanced conversational English for effective interaction with international teams
Benefits:
- Competitive salary
- Attendance and punctuality bonuses
- Statutory benefits, including IMSS, annual bonus, and paid vacation
- Life insurance
- Funeral expense insurance
- Major medical insurance
- Supplemental medical expense coverage
- Remote work
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