Marketing Manager
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Job Description
Marketing Manager building CM.com’s US go-to-market engine for its AI-powered customer interaction, data and payments platform. Driving partner co-marketing, industry campaigns and AI-enabled demand generation.
Responsibilities:
- Help architect the US go-to-market plan across channel partner and brand-direct motions
- Co-market with channel partners through joint value propositions, co-branded campaigns, onboarding and enablement kits, webinars, events and co-marketing funds
- Own industry solutions marketing, including messaging, use cases, case studies, landing pages and campaigns
- Plan, launch and optimize full-funnel demand-generation campaigns across paid, email, social, SEO, web and events
- Follow up on events and trade shows through sales-qualified pipeline generation
- Translate demos, use cases and technical expertise into solution briefs, thought leadership, webinars and sales materials
- Design and run AI-enabled workflows for research, content production, personalization, lead qualification and reporting
- Document effective practices and share them with the team and global marketing
- Track pipeline, partner-sourced and partner-influenced revenue, and funnel conversion
- Maintain feedback loops with Sales regarding lead quality
- Adapt global brand and content for the US market
- Bring customer, partner, competitor and market insights back to global marketing
Requirements:
- About 3 years of experience in B2B marketing, ideally in tech, SaaS or communications; strong internships or early roles count
- A degree in marketing, business, communications or a related field, or equivalent experience
- Broad marketing foundation across campaigns, content, email, web and SEO, events and analytics
- Strong writing and structured thinking
- Ability to turn technical conversations into clear messages for specific buyers
- Collaborative mindset and comfort working with sales, technical colleagues and external partners
- AI-native way of working, including examples of AI workflows, prompts or automations built
- Experience working independently in a hybrid or remote setting
- Ability to prioritize well and follow through
- Based in the Eastern Time Zone, ideally in or near Detroit, Michigan
- Comfort with data and tools such as Salesforce, marketing automation and web analytics
- Excellent written and spoken English
- Permanent work and residence permit for the United States
- Nice to have: partner or channel marketing exposure, event experience, or familiarity with messaging, customer experience or conversational AI
Benefits:
- 3-day Global Onboarding program at CM.com Headquarters in Breda, the Netherlands
- Fully remote work from the Eastern Time Zone
- Comprehensive benefits package including health, dental, and vision insurance
- Direct work with US leadership, partner sales, and AI solutions team
- Clear path to broader scope as the US business scales
- Collaborative and inclusive company culture valuing diversity and creativity
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