eCommerce Advertising Specialist
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Job Description
eCommerce Advertising Specialist optimizing marketplace advertising, listings, and DTC content for internationally recognised consumer brands. Improving visibility, conversion, sales, and ROAS from anywhere in Bulgaria.
Responsibilities:
- Manage and optimise marketplace advertising campaigns across multiple formats
- Conduct keyword research, search-term analysis, bid optimisation, and budget management
- Monitor campaign performance and optimise visibility, traffic, sales, conversion, and ROAS
- Support campaign launches, testing, restructuring, and ongoing optimisation
- Manage and optimise product listings, including titles, bullet points, descriptions, images, and enhanced content
- Identify and resolve listing issues, suppressed products, and content gaps
- Manage content across online marketplaces and retailer platforms
- Support branded storefronts and digital content improvements
- Own and execute DTC content initiatives, including homepage, landing page, and blog content
- Analyse content and marketplace performance and identify opportunities for improvement
- Support promotions, seasonal campaigns, new product launches, and content updates
- Work with cross-functional and international teams to align marketplace activity with commercial priorities
- Monitor account and campaign performance and provide actionable recommendations
- Stay informed about digital advertising, marketplace, and eCommerce trends
Requirements:
- At least 1 year of hands-on experience in marketplace advertising, eCommerce, digital retail, or closely related activities
- Strong understanding of PPC and digital campaign optimisation
- Experience managing product listings, product detail pages, or marketplace content
- Familiarity with major online marketplace management platforms
- Understanding of key advertising, conversion, and marketplace performance metrics
- Experience within eCommerce, digital retail, digital marketing, or marketplace operations
- Strong analytical skills and ability to translate performance data into actionable recommendations
- Excellent attention to detail and strong organisational skills
- Ability to independently manage multiple priorities in a fast-paced environment
- Excellent English communication skills at C1 level
- Currently based in Bulgaria
Benefits:
- Remote position from anywhere in Bulgaria
- Occasional travel for team collaboration and business meetings
- Partial reimbursement of applicable travel expenses
- Monday to Friday working schedule
- Choice of working hours between 09:00–18:00 or 10:00–19:00
- Weekends and applicable bank holidays off
- Annual performance bonus opportunities
- Monthly transportation/internet allowance
- Additional health and dental coverage
- Life and disability insurance
- Sport Card contribution
- Employee discounts across various products and services
- Bonuses for important life events
- 5 additional paid days for educational and professional development purposes
- Opportunity to work with internationally recognised consumer brands
- International and collaborative working environment
- Long-term development opportunities within eCommerce, digital advertising, and marketplace management
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