Head of E-Commerce Marketing
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Job Description
Marketing Lead driving Meta, Google, Amazon and CRM performance for Alpurial, an online horse-feed retailer. Owning growth, conversion, revenue metrics and team leadership.
Responsibilities:
- Own overall marketing performance, with a focus on revenue, ROAS, CAC, and repeat purchase rate.
- Plan, manage, and optimize campaigns across Meta, Google, Amazon, and other relevant channels.
- Develop offers, funnels, and sales-driven campaigns.
- Test creatives, audiences, and advertising messages, and scale successful approaches.
- Optimize the entire customer journey, from ad and landing page through checkout and CRM.
- Expand email and CRM marketing as revenue channels.
- Lead the marketing team and manage external partners, freelancers, and service providers.
- Work closely with management, Product, Procurement, and Logistics.
Requirements:
- Several years of experience in performance marketing with direct responsibility for revenue.
- Extensive hands-on experience with Meta Ads and Google Ads.
- Experience in a D2C/e-commerce environment.
- Strong understanding of sales psychology, conversion optimization, and direct response marketing.
- Confident working with ROAS, CAC, LTV, and contribution margin.
- Hands-on mentality combined with strategic thinking and practical execution.
- Excellent written and spoken German.
Benefits:
- A strong brand with genuine potential and plenty of room to make a significant impact.
- Significant responsibility, substantial autonomy, and a direct influence on our growth.
- Short decision-making processes, fast decisions, and direct communication with management.
- An ambitious and dedicated team.
- Flexible working arrangements—remote or from our office in Neuss.
- Modern tools, clear goals, and an environment where good ideas are implemented quickly.
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