Director of Media Strategy
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Job Description
Director of Media Strategy leading audience-first, full-funnel media strategy at Location3. Collaborating with teams on strategy, optimization and connecting media to business outcomes.
Responsibilities:
- Lead audience and journey strategy initiatives including audience frameworks and journey mapping
- Own omnichannel strategy across paid search, paid social, programmatic display, video, CTV, and owned media channels
- Design scalable media strategies that support franchise and multi‑unit business models while maintaining local relevance
- Establish standards for testing, optimization, performance management, and media quality across channels
- Partner with the Marketing Technology team to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes
Requirements:
- Eight or more years of experience in paid media, audience strategy, or integrated marketing across complex, multi‑channel programs
- Deep understanding of cross‑channel media planning across search, social, programmatic, CTV, and emerging platforms
- Strategic fluency in major advertising platforms such as Google Ads, Meta, LinkedIn, TikTok, and leading DSPs
- Strong measurement and analytics literacy including GA4 interpretation, KPI definition, UTM governance, attribution concepts, and experimentation frameworks
- Experience developing audience strategies including personas, segmentation models, first‑party data activation, suppression logic, and full‑funnel journey mapping
- Ability to architect media plans that clearly define budget allocation, channel mix, sequencing strategies, testing agendas, and forecasted business outcomes
- Understanding of how creative and messaging strategy intersect with audience behavior, journey stage, and platform context
- Strong communication and storytelling skills with the ability to translate complex performance data into clear, executive‑ready recommendations
- Experience supporting enterprise, franchise, or multi‑unit business models and scaling national strategies into effective, measurable local execution.
Benefits:
- medical
- dental
- vision
- matching 401k
- wellbeing stipends
- remote work support
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