Director of Product Marketing
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Job Description
Director of Product Marketing at Appriss Retail focusing on customer lifecycle marketing and sales enablement strategies. Collaborating with Product, Sales, and Customer teams to drive GTM execution and product launches.
Responsibilities:
- Builds and operationalizes playbooks that define how AEs and CSMs engage customers across the lifecycle
- Leads product and feature launches in collaboration with R&D Operations, Product, and the Growth team
- Creates and enables differentiated messaging and positioning that tell a compelling story
- Equips the sales team with stage-by-stage pitches, persona-based playbooks, competitive insights, and customer stories
- Maintains an exceptional pulse on competitors, industry trends, and the voice of the customer (VoC)
Requirements:
- Bachelor's degree
- Eight years or more of related experience required
- Enterprise B2B SaaS experience required
- Excellent management and supervisory skills
- Excellent written and verbal communication skills
- Excellent organizational and time management skills
- Proficient in Microsoft Office Suite or similar software
Benefits:
- Multiple medical plan options
- Dental and vision coverage
- Health savings and flexible spending accounts
- Paid parental leave
- Supplemental coverage for life’s unexpected moments
- Generous paid time off
- 401(k) with immediate vesting and company match
- Short- and long-term disability
- Free access to health and wellbeing resources such as Calm and Rocket Lawyer
- Access to learning and development opportunities
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