Director of Retention and Lifecycle Marketing
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Job Description
Senior Retention Manager leading lifecycle marketing to enhance customer engagement and lifetime value at a wellness-focused company. Collaborating with cross-functional teams to optimize retention strategies.
Responsibilities:
- Own the day-to-day execution of lifecycle and retention marketing initiatives across email, SMS, and CRM channels
- Build and optimize customer journeys including onboarding, post-purchase, replenishment, win-back, and loyalty flows
- Manage segmentation and personalization strategies to deliver relevant, timely messaging
- Execute A/B testing on creative, cadence, offers, and messaging to improve engagement and conversion
- Monitor and report on retention KPIs including repeat purchase rate, churn, AOV, LTV, and engagement metrics
- Partner with Growth and Product teams to improve post-purchase and subscription experiences
- Collaborate with Creative to ensure retention messaging aligns with brand voice and storytelling
- Work with Data and Analytics to ensure accurate tracking, reporting, and insight generation
- Support campaign planning for launches, promotions, and seasonal moments from a lifecycle perspective
- Identify opportunities to automate, scale, and improve operational efficiency within retention programs
Requirements:
- 5–7+ years of experience in retention, lifecycle, or CRM marketing, ideally within DTC or eCommerce
- Hands-on experience with lifecycle platforms such as Klaviyo, Braze, or similar tools
- Strong understanding of customer segmentation, automation, and personalization strategies
- Proven ability to analyze performance data and translate insights into action
- Experience collaborating cross-functionally with Growth, Creative, Product, and Data teams
- Detail-oriented, highly organized, and comfortable managing multiple initiatives simultaneously
- Strong written communication skills with an eye for messaging, cadence, and customer experience
- Passion for customer engagement, experimentation, and continuous improvement
- Background in wellness, CPG, or lifestyle brands is a plus
Benefits:
- Performance bonus eligibility
- Equity opportunity as the company scales
- health, dental, vision, 401(k) with match, flexible PTO
- A fully remote work environment and the opportunity to build and scale RYZE’s retention and lifecycle marketing function
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