Director of Social Media
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Job Description
Director of Social Media responsible for driving audience growth and engagement for Straight Arrow News through effective social strategies. Leading a team to optimize social content and analyze performance metrics.
Responsibilities:
- Own social media as a core driver of audience growth, engagement and subscriptions
- Set and execute platform‑specific strategies across major social platforms, with clear performance goals
- Lead the development and testing of social‑native and video‑first formats that drive reach, retention and sharing
- Work closely with editors, reporters and designers to translate journalism into compelling, platform‑optimized storytelling
- Build strategies that convert social audiences into repeat users, app users and paid subscribers
- Monitor and analyze social performance using analytics tools such as Hootsuite, Google Analytics and Parse.ly, and adjust strategies based on audience behavior
- Establish best practices for social packaging, voice and experimentation across the organization
- Manage, mentor and develop a team of social media strategists
- Collaborate with editorial, marketing, brand and tech leadership to align social strategy with broader growth goals
- Uphold Straight Arrow’s standards for credible, unbiased journalism across all social platforms.
Requirements:
- 10+ years of experience leading social media strategy and audience growth for a media company or publisher
- Proven track record using social platforms, especially social video, to drive meaningful engagement and subscription growth
- Deep understanding of how major social platforms and algorithms function, and techniques for building cult-like followings on Facebook, Instagram, TikTok, Reddit, X, Bluesky, YouTube and others
- Strong analytical instincts; comfortable using performance data to guide decisions and experimentation
- Experience managing and developing teams in a fast‑paced media environment
- Ability to balance journalistic integrity with platform‑native storytelling and optimization
- Familiarity with AP Style, SEO, CMS tools and audience analytics platforms
- Highly organized, detail‑oriented and comfortable working across teams and deadlines
- Collaborative, communicative and creative
- Strong interest in media, trust and audience behavior; strong understanding of the current media landscape.
Benefits:
- Comprehensive health and wellness coverage
- Generous paid time off
- Paid holidays
- Floating holidays
- Health coverage
- Vision and dental plans
- Retirement plans like the company's 401(k) plan with company match
- More
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