Director, Product Marketing
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Job Description
Director of Product Marketing at Incident IQ leading product marketing function. Shaping company narrative and positioning in the K-12 ed-tech market.
Responsibilities:
- Own the end-to-end messaging architecture for iiQ
- Lead the evolution of iiQ’s story as we move toward the agentic operations platform positioning
- Sharpen positioning for our Enterprise IT tier, Facilities, and other product lines
- Ensure every customer-facing asset reflects a clear, consistent, and compelling voice
- Establish and roll out a repeatable product launch methodology
- Lead GTM strategy for new product launches, major releases, and AI-forward capabilities
- Build and lead a competitive intelligence function that gives Sales, Product, and leadership a clear view of the market
- Partner with RevOps and Product to shape pricing and packaging strategy
- Build and manage iiQ’s analyst relations program
- Lead and develop a team of three product marketers
Requirements:
- 10 to 15 years of product marketing experience in B2B SaaS, with at least 3 years leading and developing product marketing teams
- Strategic thinker who can shape a company narrative and translate into work that moves the business
- Build trust across product, sales, customer success, the executive team and the marketing team
- Stood up product launch processes from the ground up
- Lead a team and still know how to roll up your sleeves when it matters
- Bring solutions, not just problems
- Exceptional written and verbal communication skills
- Comfort with AI as both a product category and a tool for modern marketing teams
- A genuine interest in K-12 education
Benefits:
- medical
- dental
- vision
- life insurance
- 401k match
- paid-time off (PTO)
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