Senior Analyst, GTM Systems
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Job Description
Senior GTM Systems Analyst owning platforms and automations for PrePass, North America’s weigh station bypass and toll management provider. Improving workflows for Sales, Marketing, and Customer Success.
Responsibilities:
- Lead discovery with business stakeholders to understand operational goals, current processes, and requirements
- Analyze, model, and document requirements, including workflow diagrams and solution specifications
- Evaluate platform capabilities and recommend solutions, including automated controls and data rules
- Assess upstream and downstream impacts before changes go live
- Challenge requests that do not connect to a clear business outcome
- Own configuration, administration, health, and documentation of assigned GTM platforms
- Provide backup coverage for other GTM Systems platforms
- Manage vendor relationships, usage, and support for owned platforms
- Establish and follow build standards
- Maintain procedures and documentation for platforms and automated processes
- Improve usability, reliability, and adoption of GTM platforms
- Design, build, and maintain workflows and automations connecting GTM platforms
- Diagnose cross-platform failures and drive resolution with appropriate owners
- Monitor workflow performance and exceptions after launch
- Partner with Enterprise Systems and Software Engineering on CRM and Five9 changes, including requirements, solution review, UAT, and integrations
- Assess incoming requests, communicate with requesters, and maintain the backlog
- Plan milestones and phases for larger changes while keeping work on schedule and within budget
- Lead user acceptance testing for assigned changes
- Document system changes and apply change management practices for rollout, readiness, and adoption
- Define health, adoption, and outcome measures for platforms and workflows
- Validate changes after release and over time
- Evaluate AI and automation technologies to improve GTM team workflows
Requirements:
- Bachelor's or master's degree in business, information systems, or a related field, or equivalent experience
- 8+ years in Business Systems, Revenue Operations, Sales Operations, or Marketing Operations roles
- Hands-on experience administering and configuring GTM platforms
- Experience leading CRM requirements and solution design
- Strong understanding of CRM data models, workflows, and integrations
- Microsoft Dynamics 365 preferred
- Experience building or maintaining automations or integrations across platforms
- Proven ability to gather requirements, write specifications, and lead user acceptance testing
- Strong troubleshooting skills, especially for issues spanning several platforms
- Ability to translate business needs into technical requirements and technical constraints into business terms
- Clear communication and strong stakeholder management skills
- Experience with Gong, Clay, Workato, Power Automate, LeanData, or Five9 is a bonus
- Experience in a high-velocity sales environment or a B2B SaaS, transportation, or logistics business is a bonus
- Formal training or certification in business analysis, project management, or change management is a bonus
- Experience using AI tools to automate or improve GTM work is a bonus
Benefits:
- Robust benefit package including medical, dental, and vision starting on date of hire
- Paid Time Off including vacation, sick, holidays, and floating holidays
- 401(k) plan with employer match
- Company-funded lifestyle account upon date of hire for physical and mental well-being, including ski passes, retreats, and gym memberships
- Tuition Reimbursement Program
- Voluntary benefits including Legal and Pet Discounts
- Employee Assistance Program at no cost
- Company-sponsored and funded Culture Team focused on employees’ physical, mental, and professional well-being
- Community Give-Back initiatives
- Employee development initiatives
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