Vice President, Product Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Vice President leading product marketing, positioning, launches, and revenue enablement for Spring Health’s AI-native mental health platform. Driving adoption, differentiation, and growth.
Responsibilities:
- Develop and execute a comprehensive product marketing strategy aligned with business objectives and growth targets
- Partner with the CxO and extended leadership team on positioning for future horizons and new audiences
- Lead and develop product marketing teams across positioning, enablement, competitive intelligence, market research, and operations
- Conduct market research and competitive analysis in the mental health sector
- Define and communicate product value propositions and messaging across channels
- Lead go-to-market plans for new product launches and drive adoption and market penetration
- Collaborate with product management, sales, customer success, and other departments
- Use customer feedback, data analytics, and industry insights to inform product development and marketing strategy
- Oversee sales collateral, case studies, whitepapers, and thought leadership content
- Provide sales tools, training, and resources for effective product positioning
- Establish and track KPIs and drive continuous improvement
- Embed in the Revenue organization to align on sales stories, differentiators, and segment strategy
- Champion the voice of the market across the organization
- Drive brand awareness, product and service launches, adoption, renewal, upsell support, messaging pull-through, collateral usage, and stakeholder partnership
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field
- 10+ years of experience in product marketing
- At least 5 years in a leadership role within a B2B environment
- Experience building or implementing AI tools used across multiple people or teams to change how work is done
- Proven track record of successfully launching and managing products in a competitive market
- Strong analytical skills and ability to translate data into actionable insights
- Exceptional communication, presentation, and interpersonal skills
- Ability to think strategically while executing tactically
- Experience in a late-stage company or fast-growing startup is a plus
- MBA or advanced degree preferred
Benefits:
- Stock options
- Health, dental, and vision benefits starting on the first day
- One Medical accounts for employees and dependents
- HSA and FSA plans, with Spring contributing up to $1,000 to HSAs depending on plan type
- Employer-sponsored 401(k) match of up to 2%
- Yearly allotment of no-cost visits to Spring Health therapists, coaches, and medication management providers for employees and dependents
- Paid time off, including vacation, sick leave, and company holidays
- Parental leave after 6 months: 18 weeks for birthing parents and 16 weeks for non-birthing parents
- Noom weight management program
- Fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses
- Wellhub subscription for fitness, mindfulness, nutrition, and sleep
- BrightHorizons sponsored child care, backup care, and elder care
- Up to $1,000 annual professional development reimbursement
- $200 annual donation matching
Similar Jobs
Senior Product Marketing Manager – m/f/d
Product Marketing Manager promoting Kayzen’s AI-native Apps DSP for mobile and connected TV advertising. Developing product narratives, enabling go-to-market teams, and using data to drive marketing strategy.
Product Marketing Manager
Product marketing manager positioning Neo4j’s graph intelligence solutions for financial crime and mission-critical industries. Creating messaging, sales enablement, campaigns, and thought leadership for global markets.
Senior Analyst, GTM Systems
Senior GTM Systems Analyst owning platforms and automations for PrePass, North America’s weigh station bypass and toll management provider. Improving workflows for Sales, Marketing, and Customer Success.
Talent Partner, GTM
Talent Partner owning full-cycle GTM recruiting for Cohere, a security-first enterprise AI company. Building recruiting strategies, pipelines, and talent communities for global growth.
Partner Product Marketing Manager
Partner Product Marketing Manager shaping partner narratives, launches, and enablement for G2’s software marketplace. Translating Buyer Intent data integrations into customer value and adoption.
Product Marketing Manager
Product Marketing Manager optimizing landing pages, app store experiments, and conversion funnels for a global live-streaming platform. Driving analytics, localization, and marketing infrastructure improvements.
Head of Product Marketing
Head of Product Marketing shaping messaging, launches, and GTM enablement for Akuity’s enterprise software delivery platform. Building competitive intelligence, customer proof, metrics, and the product marketing team.
Director, Product Marketing
Director of Product Marketing leading pricing, launches, positioning, and sales enablement for Loopio’s AI-native B2B SaaS portfolio. Remote role across Canadian hubs.
Global Product Marketing Manager
Global Product Marketing Manager executing medical X-ray portfolio launches, competitive intelligence, and sales enablement. Supporting regional teams and cross-functional delivery across regulated healthcare markets.
Product Marketing Manager
Product Marketing Manager optimizing web-to-app subscription funnels for StellarTech’s EdTech product. Driving A/B testing, analytics, and CRO improvements across web and mobile journeys.
Product Marketing Lead
Product Marketing Lead owning positioning and launches for Community Phone’s phone and communications suite. Driving adoption, sales alignment, and customer insights for community-focused communications.
Product Marketing Manager
Product Marketing Manager für Lanes & Planes’ digitale Geschäftsreise- und Spesenplattform. Verantwortlich für Customer Insights, Positionierung, Messaging und Produkt-Launches.
GTM and Campaign Lead – Fiber
GTM and campaign lead translating national marketing into local field programs for T-Mobile Fiber. Owning seasonal campaigns, launch readiness, and performance measurement.
Senior Product Marketing Manager
Senior Product Marketing Manager translating complex behavioral health and community care offerings into market positioning, messaging, and launch plans. Leading cross-functional commercialization and enablement.
Senior Product Marketing Manager, AI
Senior Product Marketing Manager marketing Delinea’s AI identity-security capabilities. Building launches, technical content, and sales enablement for security buyers and sellers.
GTM Specialist, Attribution, ROI, Performance
Lean Layer, a RevOps agency, seeks a GTM Specialist to build attribution, ROI, and performance reporting systems. Consulting across CRM, marketing automation, integrations, and BI platforms.
GTM Specialist, Demand Orchestration – Outbound
GTM specialist designing demand orchestration and outbound automation for Lean Layer, a G2-rated RevOps agency. Building client systems across Salesforce, HubSpot, Clay, and AI tools.
Senior Product Marketing Manager, Sports Medicine DACH
Product Marketing Manager driving Stryker’s Sports Medicine portfolio strategy across Germany, Switzerland, and Austria. Leading launches, market analysis, pricing, and commercial enablement.
Senior Product Marketing Manager
Senior Product Marketing Manager driving go-to-market and growth for ZeroDev, Offchain’s smart account and wallet infrastructure. Connecting product marketing, sales, campaigns and revenue across crypto-native and enterprise audiences.
Senior Product Marketing Manager
Senior Product Marketing Manager shaping go-to-market strategy for ConnectWise’s software serving technology solution providers. Driving product positioning, demand campaigns, market intelligence, and sales enablement.