Product Marketing Manager
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Job Description
Product marketing manager positioning Neo4j’s graph intelligence solutions for financial crime and mission-critical industries. Creating messaging, sales enablement, campaigns, and thought leadership for global markets.
Responsibilities:
- Develop understanding of target industries, customers, and use cases
- Research customer challenges, industry trends, and buying behaviors
- Identify target segments and develop ideal customer profiles and buyer personas
- Inform go-to-market strategy
- Own solution positioning and messaging
- Translate complex technical capabilities into clear customer value propositions
- Develop messaging frameworks, use-case narratives, proof points, and persona-specific messaging
- Ensure messaging consistency across sales materials, campaigns, web pages, and customer touchpoints
- Create pitch decks, solution overviews, discovery and qualification guides, objection handling, competitive battle-cards, and demo narratives
- Develop competitive differentiation and practical field guidance
- Collaborate with Sales, Customer Advocacy, Content, Demand Generation, and Regional Marketing teams
- Develop customer stories and proof points
- Shape solution launches and marketing campaigns
- Define target audiences, customer challenges, messaging, value propositions, and content requirements
- Develop thought leadership on industry challenges, market trends, and emerging technologies
- Research and draft thought leadership articles, positioning content, and other written materials
- Shape solution landing-page messaging and content
Requirements:
- 5+ years of experience in B2B technology marketing
- At least 3 years in product marketing, solutions marketing, or a closely related role
- Experience translating complex technical capabilities and customer challenges into clear, compelling, differentiated value propositions
- Track record creating practical sales materials and enablement resources
- Understanding of enterprise sales cycles, buying groups, customer decision-making, and marketing’s influence on pipeline and revenue
- Ability to research customers, industries, competitors, and emerging trends and translate findings into actionable recommendations
- Excellent writing and verbal communication skills
- Ability to simplify complex topics and communicate clearly to different audiences
- Curiosity, adaptability, continuous improvement, and willingness to use AI tools and automation
- Ability to manage competing priorities, make informed decisions, and work autonomously
- Ability to build cross-functional and geographically distributed relationships and influence without direct authority
- Some travel required
- Nice to have: experience with financial crime, fraud, AML, compliance, risk management, public sector, government, defence, law enforcement, enterprise data technologies, graph databases, advanced analytics, AI, Salesforce, Marketo, WordPress, web analytics tools, or Gong
Benefits:
- High-impact role shaping the go-to-market strategy for a growing portfolio of industry solutions
- Ownership and autonomy, with freedom to turn ideas into action
- Opportunity to work with advanced technology and customers solving complex, meaningful problems
- Collaborative international team across Product, Sales, Marketing, and Engineering
- Supportive, highly collaborative environment
- Inclusive, diverse, and equitable workplace
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