GTM Lead
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Job Description
GTM Lead taking Trivio’s AI advertising platform to market across US and European performance teams. Owning positioning, paid acquisition, webinars, website conversion, and early-customer growth.
Responsibilities:
- Build the GTM plan by segment, including budget, channel targets, and funnel numbers, within the first two weeks
- Position Trivio around profit per creative
- Launch every product release with a release-day launch plan
- Run two webinars per month and convert them into qualified leads
- Own website messaging, conversion, and A/B tests
- Set direction for paid acquisition on Meta, TikTok, Google Search, and LinkedIn with the UA manager
- Run the AI creator program, including creators, referral links, presets, and results
- Run the early-customer program and develop case studies with the content writer
- Hand qualified leads to sales the same day and provide sales materials
- Review the funnel weekly and report in the GTM review
- Report to the Trivio Business Owner
- Lead the UA manager, content writer, and group of AI creators
- Work closely with sales and product
Requirements:
- 5+ years in marketing
- 2+ years of product marketing or growth in B2B SaaS or an AI tool
- Personally taken a product or major release to market with measurable leads, conversion, CAC, and revenue results
- Run 5+ webinars or events that generated leads
- Fluency in performance marketing, including channels, CAC, LTV, and payback
- Ability to brief a media buyer
- Hands-on experience with HubSpot or a similar tool, including funnel, email, and lead sources
- Strong writing and ability to execute work hands-on
- Clear, plain written and verbal communication
- English at C1
- Able to work European business hours
- Nice to have: AdTech or MarTech experience
- Nice to have: Network in the performance marketing community
- Nice to have: Personal brand on LinkedIn
- Nice to have: Experience launching creator, affiliate, or referral programs
- Nice to have: Early-stage or fast-growing startup experience
Benefits:
- Competitive base plus bonus tied to pipeline
- Remote work option
- Office option in Prague
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