Product Marketing Manager
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Job Description
Product Marketing Manager shaping positioning and go-to-market for ParentSquare’s Attendance Plus product. Driving adoption among school districts through market insight, launches, and sales enablement.
Responsibilities:
- Own positioning and messaging for Attendance Plus
- Pair market and customer insight with district pain points to create a compelling value proposition
- Build expertise in the attendance market, including state attendance-based policies and funding formulas, district budget cycles, buying dynamics, and competitive landscape
- Plan and run go-to-market for new Attendance Plus capabilities
- Define launch goals and success metrics
- Use adoption data, customer feedback, and field insights to shape future initiatives
- Collaborate with the product team to communicate the Attendance Plus roadmap internally and externally
- Partner with Sales Enablement to equip Sales and Customer Success with battlecards, buyer-specific messaging, ROI framing, and objection handling
- Run win/loss analysis and customer research
- Turn research findings into recommendations on product, positioning, and go-to-market
- Bring market insights into packaging, pricing, and roadmap discussions
- Identify high-potential segments and growth opportunities, especially expansion within existing ParentSquare districts
Requirements:
- 3–5+ years of B2B SaaS product marketing experience, including ownership of positioning and go-to-market for a product or product line
- Experience launching or scaling a newer product, including expansion into existing customer accounts
- Entrepreneurial mindset and comfort building the playbook as you go
- Strong storytelling and writing skills
- Ability to turn complex problems and capabilities into simple, differentiated narratives
- Hands-on experience with win/loss analysis, customer research, or competitive intelligence, and turning insights into recommendations
- Track record of building alignment across product, sales, and customer success teams
- Genuine interest in how family engagement drives student attendance
- Willingness to become the internal expert on attendance improvement and chronic absenteeism reduction
- Approximately 20% travel to conferences and customer events
- Bonus: Experience in EdTech or another mission-driven, multi-stakeholder B2B market
- Bonus: Experience marketing to school districts, education agencies, or other public-sector buyers
- Bonus: Familiarity with attendance, student support, MTSS, or intervention tools
Benefits:
- Employer-paid health insurance (including dependent coverage)
- An employer-matched 401K retirement savings program from day 1
- Paid Parental Leave
- Stock options
- Health + wellness reimbursements
- Generous PTO
- 15 paid holidays, including your birthday
- Fully remote work
- Tools and equipment for home office
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