Senior Product Marketing Manager – m/f/d
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Job Description
Product Marketing Manager promoting Kayzen’s AI-native Apps DSP for mobile and connected TV advertising. Developing product narratives, enabling go-to-market teams, and using data to drive marketing strategy.
Responsibilities:
- Develop and execute product marketing strategies to promote Kayzen’s products to existing and potential clients
- Lead creation of compelling product marketing content and bold narratives around Kayzen’s products and solutions
- Collaborate with the product team to align marketing messages with product features
- Enable go-to-market teams on new product releases and messaging
- Engage customers and internal teams to gather feedback, understand market needs, and identify trends
- Work with sales and customer success teams to align marketing execution with business objectives and customer insights
- Monitor and analyze marketing strategy performance against team KPIs
- Leverage MarTech and AI tools for content creation, tracking, analysis, segmentation, automation, and personalization
- Anticipate market trends and create narratives around how Kayzen addresses them
- Take full ownership of product marketing and provide data-driven recommendations
Requirements:
- Minimum of 5 years of experience in B2B AdTech, preferably at a startup or scaleup, with a proven track record
- Deep understanding of the programmatic advertising landscape, including mobile advertising trends, challenges, and opportunities
- Strong literacy of AI tools and applying those in day-to-day work
- Experience with marketing platforms and tools, such as HubSpot and WordPress, is a plus
- Strong writing and editing skills, capable of engaging a B2B audience with compelling stories
- Ability to read and leverage data for creating stories that make Kayzen stand out
- Excellent command of the English language, both in writing and speaking
- Ability to multitask and adapt to changing priorities
- Outstanding organizational skills with meticulous attention to detail
- Strong passion for the mobile marketing and app advertising industry
- Comfortable working in a fast-paced, dynamic, remote-first and international environment
- Proven capacity to work and influence cross-functional teams without formal authority, particularly in sales, customer success, and product management
Benefits:
- Exceptional career growth and learning opportunity
- A unique opportunity to be part of an experienced team of industry experts and entrepreneurs reshaping the AdTech space
- Direct, day-to-day work experience with the leadership team
- A fun, driven, and multinational team located across Europe, India, Argentina and soon the US
- A flexible work-from-home arrangement
- A 500-dollar home-office setup budget
- A 1000-dollar annual learning and development budget
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