Email Marketing Growth Manager
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Job Description
Email Marketing Growth Manager driving growth through experimentation at Ruby Labs. Responsible for optimizing email performance and improving user engagement.
Responsibilities:
- Own the experimentation roadmap for email marketing growth
- Run A/B tests across: subject lines, preview text, email body copy, calls to action, content structure, offer presentation, lifecycle messaging
- Develop and prioritize experiments across two key areas: Pre-purchase experiments focused on maximizing conversion volume from email and Post-purchase experiments focused on improving user activation, retention, and re-engagement
- Analyze email performance and user behavior to identify growth opportunities and friction points
- Write clear testing hypotheses and propose strong copy variations for experiments
- Partner with the Email Team on the implementation of tests and campaign changes
- Measure experiment results, identify winners and losers, and define next steps
- Do the daily reporting of the Email experiment in the growth Slack channel
- Control the monetary impact of every experiment on the company top line
- Maintain a clear backlog of email growth experiments and document learnings
- Perform ongoing market and competitor research to generate new hypotheses and experiment ideas
- Work with data and product stakeholders to ensure experiments are tied to measurable business outcomes
Requirements:
- At least 3 years of experience in email marketing
- At least 2 years of experience in growth and A/B test execution
- Strong hands-on experience with experimentation in email or lifecycle marketing
- Ability to generate testing ideas that improve conversion, activation, and retention
- Strong copy instincts for writing and refining: subject lines, CTAs, email messaging, lifecycle content
- Strong analytical skills and comfort working with performance data
- Experience with tools such as Mixpanel, Customer.io or similar platforms
- Ability to work cross-functionally with email, growth, product, and analytics teams
- Strong organization and clear communication
- Fluent English
Benefits:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
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