Email Marketing Manager
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Job Description
Email Lifecycle Marketing Manager driving automated email strategies at a fast-growing AI-powered design firm. Responsible for user activation, retention, and optimizing customer journeys.
Responsibilities:
- Drive user activation, engagement, and revenue through automated lifecycle email programs.
- Increase retention and conversion by designing and optimizing end-to-end customer journeys.
- Provide actionable insights from email performance to influence Product and Growth strategy.
- Establish email as a core communication channel that reflects a polished, human, and cohesive brand voice.
- Streamline email marketing processes for efficiency, accuracy, and scalability.
- Core Responsibilities**Lifecycle Infrastructure & Orchestration – 40%**
- Own and manage the ESP and CRM stack, ensuring smooth integration with product data.
- Build and maintain dynamic user segments based on behavioral and usage data.
- Maintain list hygiene and compliance with GDPR, CAN-SPAM, and related regulations.
- Architect end-to-end automated journeys: Welcome, Onboarding, Activation, Nurture, Upsell, and Win-back flows.
- **Lifecycle Strategy & Optimization – 30%**
- Define and execute lifecycle strategy across the full user funnel.
- Identify friction points and design targeted interventions to improve activation and retention.
- Run A/B tests on subject lines, timing, layouts, messaging, and CTAs.
- Monitor key performance metrics and translate results into actionable recommendations for Product and Growth teams.
- **Campaign Execution & Creative – 30%**
- Design, write, and build high-quality, visually compelling emails aligned with brand standards.
- Own newsletters, product updates, feature launches, and community communications.
- Ensure proper rendering across devices and inbox providers.
- Customize and troubleshoot email templates using HTML/CSS as needed.
Requirements:
- Must-Haves (Required)
- 3–5+ years of experience in Lifecycle Marketing, CRM, or Email Marketing.
- Proven track record of building automated lifecycle journeys from scratch in PLG SaaS or B2C environments.
- Strong experience with modern ESPs and marketing automation platforms (e.g., Customer.io, Braze, Iterable, Autopilot).
- Proficiency with data segmentation, triggers, and event-based workflows.
- Strong analytical skills with familiarity in Mixpanel, Amplitude, or Google Analytics.
- Excellent copywriting skills with a human, engaging tone.
- Working knowledge of HTML/CSS for email customization.
- Nice-to-Haves (Preferred)
- Hands-on experience with generative AI or creative tools.
- Familiarity with Figma, Photoshop, or similar design platforms.
- Experience in early-stage or fast-scaling startup environments.
- Ability to operate independently with minimal existing process.
- Basic SEO knowledge as it applies to email campaigns.
Benefits:
- **Competitive Salary:** Based on experience and skills
- **Remote Work:** Fully remote—work from anywhere
- ** Performance Bonus:** Based on data accuracy, reporting timeliness, and overall sales efficiency
- ** Team Incentives:** Recognition for maintaining 100% CRM hygiene and on-time reporting
- ** Generous PTO:** In accordance with company policy
- ** Health Coverage for PH-based talents:** HMO coverage after 3 months for full-time employees
- **Direct Mentorship:** Guidance from international industry experts
- **Learning & Development:** Ongoing access to resources for professional growth
- **Global Networking:** Connect with professionals worldwide
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