Email Marketing Specialist
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Job Description
Email Marketing Specialist managing email campaigns for sustainable produce service. Collaborating with Lifecycle Marketing Manager to optimize campaigns and improve audience engagement.
Responsibilities:
- Run Email Execution End-to-End
- Build and launch campaigns in Klaviyo using our templates and brand guidelines
- QA everything before send (links, formatting, dynamic content, segments, timing, mobile)
- Ideate on copy based on established strategies and email cadences before handing off to the design team to create
- Coordinate closely with design + lifecycle to hit weekly deadlines
- Perform day-to-day email marketing activities, including campaign setup, scheduling, testing, tagging, and deployment of various campaign types.
- Maintain existing segments to ensure the right audience gets the right message
- Edit and maintain existing flows (welcome, post-purchase, abandoned checkout, etc.)
- Build segments based on established best practises, and ideate on potential segments and audiences
- Support A/B testing across subject lines, creative, messaging, and timing
- Monitor performance daily and flag outliers or areas of concerns
- Help identify patterns, dips, and opportunities
- Document processes and improve workflows through continuous iteration
Requirements:
- 1–2 years in email marketing, CRM, lifecycle, or marketing operations
- Hands-on Klaviyo experience (campaigns, segments, flows required)
- Strong attention to detail — especially in QA
- Solid understanding of segmentation + filters
- Comfortable writing/editing copy (AI tools welcome)
- Organized, fast, reliable, and calm under deadlines
Benefits:
- Health plan available after 6 months
- RRSP and pension plan available at 12 months
- Remote work with a flexible schedule
- Free grocery plan
- Paid Time Off (PTO)
- Strong potential for growth within the company
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