Email Marketing Manager
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Job Description
Email Marketing Specialist focused on driving small business owner engagement through email at Hello Alice. Managing email execution, content optimization, and automated owner flows.
Responsibilities:
- Manage day to day email execution including targeting, optimization, scheduling and coordination with the creative team.
- Optimize existing owner touchpoints including content, cadence and creative.
- Build customized and automated owner flows leveraging data collected during the owner onboarding process so that the owner experience is optimized based on where they are at with their business.
- Evaluate existing ESP and where there needs to be integrated tools and services so our email communications can scale.
- Provide reporting, actionable insights and adapt to refine performance to meet organization wide KPIs.
- Develop and implement testing strategy for one off emails, weekly communications and automated flows
- Develop communications touchpoints plan for launch of new products and services, manage the implementation of and test and refine as needed.
- Manage email programs required across the organization including in support of Partner Success and our Enterprise sales.
Requirements:
- Minimum of a BA degree in a related field.
- 2-3 years of proven experience as an email marketing specialist.
- Proficiency in marketing automation technology including Salesforce Marketing Cloud.
- Excellent written communication skills with experience working and building relationships cross functionally.
- Excellent analytical skills and ability to provide actionable insights from data.
- Experience with Salesforce Marketing Cloud highly desirable.
Benefits:
- This is a fully remote position.
- Ability to travel periodically throughout the United States.
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