Email Marketing Manager
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Job Description
Email Marketing Manager leading the development and execution of email campaigns at Ooma. Collaborating across teams to drive engagement and growth through targeted marketing strategies.
Responsibilities:
- Plan, design, and execute a wide range of email campaigns, including weekly newsletters, lifecycle journeys, and promotional communications.
- Serve as the subject matter expert on email marketing strategy and best practices.
- Write and produce dynamic, customer-centric content that inspires action.
- Drive engagement and growth through targeted cross-sell, upsell, and referral campaigns.
- Optimize emails for deliverability, mobile responsiveness, and performance (open/click rates, conversions).
- Develop and execute A/B testing strategies to continually improve campaign outcomes.
- Track, analyze, and report on email performance against KPIs, providing actionable insights aligned with industry benchmarks.
- Partner with stakeholders to leverage customer data, usage insights, and satisfaction benchmarks for campaign optimization.
- Own and expand customer referral and advocacy programs.
Requirements:
- 5+ years of experience in email marketing (B2C, B2B, or SaaS).
- Proficiency with marketing automation platforms (e.g., Mailchimp, Marketo) and familiarity with Salesforce.
- Hands-on coding experience with HTML, CSS, and mobile-responsive email design.
- Proven expertise in A/B testing, segmentation, and data-driven reporting.
- Strong copywriting skills with a track record of producing high-impact, conversion-focused marketing content.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Experience with survey platforms (e.g., SurveyMonkey).
- Experience developing customer referral and advocacy programs.
- BA/BS or equivalent experience.
Benefits:
- Comprehensive Medical/Dental/Vision insurance for you and eligible dependents
- Employer Paid Income Protection Benefits (Basic Life and AD&D, Short- and Long-term disability)
- FSA Healthcare & Dependent Care
- Commuter Benefits
- Voluntary Accident, Critical Illness, Hospital Indemnity and Legal
- 401(k), including employer match, and Roth
- Employee Stock Purchase Plan (ESPP)
- Paid Time off, Sick Time, as well as corporate holidays observed
- Employee Assistance Program
- Life Balance benefits with Travel Assistance Services and Identity Theft
- Additional Benefits include a Discount Program, Credit Union, Medicare Assistance, etc.
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