Email Marketing Officer
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Job Description
Email Marketing Officer responsible for LINC’s email and printed mail marketing strategy. Collaborating with team to design engaging emails and newsletters, ensuring brand consistency.
Responsibilities:
- Responsible for implementing, maintaining and evaluating the company's email and printed mail marketing strategy while maintaining LINC’s brand and mission.
- Work closely with LINC team to manage and build a marketing strategy for emails and printed mail.
- Communicate with team to build relevant and engaging emails and printed newsletters
- Design, create and schedule emails for newsletters, campaigns and events, End of Year Giving
- Collaborate with CEO to ensure emails maintain brand image
- Learn and utilize email features in our NeonCRM.
- Work closely with Account Manager to ensure donors’ contact information and email audience labels are current prior to sending emails or mailed items
- Keep address list updated for Printed Mail Only donors and communicate directly with third party printer
- Develop and present email marketing reports to Board of Directors quarterly. Review engagements, clicks, donations, unsubscribed, etc.
- Update Marketing Analytics document monthly with email analytics
- Utilize Google Suite and NeonCRM to communicate with LINC team for strategic planning and scheduling of all marketing efforts
Requirements:
- Excellent communication, multitasking, creative and analytical skills
- Critical thinker and problem-solving skills
- Excellent time-management skills, exceptional organizational and technical skills
- Proven work experience in social media marketing, content management, digital design, and/or email marketing strategy.
- Sense of ownership and pride in your performance and its impact on LINC’s success
- Ability to learn new marketing platforms (CRM)
- Solid knowledge of design software programs, such as Adobe Creative Suite or Canva
- Subject to background check
Benefits:
- Willingness to put in more working hours, even at odd times
- Minimal travel required
- Virtual
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