Email Marketing Strategist
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Job Description
Email Marketing Strategist driving high-impact B2B email marketing programs for Modern Campus. Responsible for strategy, deployment, and performance optimization to support growth objectives.
Responsibilities:
- Manage the end-to-end email marketing process, including scheduling, segmentation, copywriting coordination, design coordination, testing, and deployment.
- Build and execute nurture programs that engage prospects, accelerate funnel progression, and support retention and expansion initiatives.
- Partner with Revenue Operations to maintain and segment email lists, ensuring accurate targeting and clean data.
- Continuously monitor and analyze campaign performance metrics (open rates, CTRs, conversions, unsubscribes, etc.) to identify trends and areas for improvement.
- Conduct A/B testing to optimize subject lines, send times, design elements, and content for maximum impact.
- Ensure email deliverability best practices, compliance with privacy regulations, and proper use of tracking and automation tools.
- Provide actionable insights and recommendations to enhance engagement and overall marketing ROI.
- Stay current on email marketing trends, technologies, and best practices to continually evolve Modern Campus’s approach.
- Partner with content and design teams to ensure strong visual identity and messaging alignment across all campaigns.
- Support broader marketing programs and campaigns with email components that amplify reach and drive conversions.
Requirements:
- 5+ years of experience in B2B email marketing; SaaS experience strongly preferred.
- Proven success developing and executing multi-touch email campaigns that drive measurable results.
- Strong analytical skills with the ability to interpret campaign data and translate insights into action.
- Excellent copywriting and communication skills tailored to professional and higher education audiences.
- Proficiency with marketing automation platforms such as HubSpot, Marketo, or Pardot.
- Experience working with CRM systems such as Salesforce or HubSpot.
- Bachelor’s degree in Marketing, Communications, or a related field (preferred).
Benefits:
- Remote first workplace!
- Rewards and recognition programs
- Learning and development opportunities
- The ability to make a difference every day for universities trying to grow and students trying to learn!
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