Entry Level Marketing Lead – College GTM Strategy
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Job Description
College Ambassador Program Lead at Knowt, enhancing student engagement through targeted ambassador initiatives. Requires strong experience in marketing and college culture understanding to scale nationally.
Responsibilities:
- Build and scale the entire ambassador program from practically zero to nationwide.
- Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation.
- Travel (as needed) to major campuses to launch programs, run activations, test playbooks, and measure results.
- Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships.
- Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.).
- Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups.
- Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights.
- Manage weekly growth experiments across campuses and use data to iterate.
Requirements:
- 1–3 years experience in student marketing, ambassador programs, college growth, or community building.
- Deep understanding of college culture — ideally a recent grad or someone who has led campus programs before.
- Proven ability to build and scale operational systems with lots of moving parts.
- Strong communicator who’s high-energy, organized, and biased toward action.
- Experience working with student creators, influencers, or ambassador cohorts is a big plus.
- EdTech or consumer app growth experience preferred, but not required.
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