Especialista de Marketing – VM
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing Specialist leading marketing strategy and execution for Aliro’s B2B SaaS/AI platform. Involves SEO, content strategy, and close collaboration with leadership, sales, and product.
Responsibilities:
- Liderar la estrategia y ejecución de marketing para la plataforma B2B SaaS/AI de Aliro
- Impulsar iniciativas de SEO en Google y ecosistemas de búsqueda basados en IA/LLM (ChatGPT, Gemini, Perplexity, etc.)
- Gestionar canales orgánicos y pagados, con foco en LinkedIn
- Definir y refinar la estrategia de marca, messaging y posicionamiento en el mercado
- Supervisar la creación de contenido de alta calidad (web, blogs, social media, assets de ventas)
- Optimizar funnels de adquisición y generación de demanda para:
- ○ Abogados y profesionales licenciados en inmigración
- ○ Partners de HR y reclutamiento
- ○ Clientes enterprise y mid-market
- Construir y gestionar comunidad de prospectos, usuarios y partners
- Colaborar con liderazgo, ventas y producto para alinear messaging con estrategia de revenue
- Analizar datos de performance y optimizar campañas para maximizar crecimiento y eficiencia
Requirements:
- 3-5 años de experiencia en marketing B2B, preferiblemente en SaaS, AI o tecnología
- Inglés avanzado
- Experiencia sólida en SEO moderno y optimización en ecosistemas de búsqueda AI
- Experiencia desarrollando o gestionando funnels de demand generation B2B
- Bonus/Preferido:
- Background en inmigración, legal-tech, HR-tech o industrias reguladas
- Experiencia en community-led growth o partner marketing
- Experiencia previa en startups o scale-ups
- Familiaridad con LLM y su aplicación en marketing
Similar Jobs
Partner Marketing Manager
Partner Marketing Manager at Pets Best managing joint marketing efforts with partners. Responsible for campaign execution and optimization across multiple channels.
Marketing Program Coordinator
As Marketing Program Coordinator, manage customer marketing initiatives and improve campaign performance data. Work closely with teams and vendors to ensure successful program administrations.
Integrated Marketing Manager
Integrated Marketing Manager developing marketing strategies and overseeing campaigns at Lightspeed DMS. Collaborating with teams to drive awareness, engagement and credibility within the industry.
Partnership Marketer
Partnership Marketer building relationships as a marketing channel for PostHog. Identifying and negotiating partnerships while driving startup adoption through co-marketing efforts.
Senior Media Buyer
Senior Media Buyer managing Meta, Snapchat, and AppLovin ads for Javvy Coffee Company. Driving customer acquisition through hands-on media buying and data analysis.
Associate Marketing Manager, Service – EMEA/LATAM
Marketing Manager driving ExpertCare Service brand through targeted marketing programs and strategies. Collaborating with global teams to establish strong marketing presence in the region.
Lead Media Buyer
Lead Media Buyer driving paid media strategy across TikTok and other channels. Collaborating with creative teams to scale DTC brands and client accounts efficiently and profitably.
Chief Marketing – Commerce Officer
Chief Marketing & Commerce Officer driving revenue and marketing strategy for Terrabis. Leading integrated campaigns and overseeing eCommerce and retail operations for exceptional customer experiences.
Marketing Coordinator
Marketing Coordinator role coordinating marketing efforts for a tech-enabled home services platform across multiple channels. Focus on bringing structure, clarity, and performance alignment to initiatives.
Marketing Manager
Marketing Manager for Blavity managing Health Stack marketing strategies, campaigns, and partnerships to enhance brand visibility. Requires expertise in LinkedIn growth and partnership development.
Independent Contractor – Marketing Manager
Marketing Manager responsible for end-to-end marketing execution. Collaborating across global teams to align marketing strategies with business goals.
Marketing Intern
Marketing Intern supporting the Communications team at ReSource Pro through digital asset management. Focus on brand consistency and template-based asset creation in a collaborative environment.
Marketing Analyst – IT, Information Security - Senior
Senior Marketing Analyst generating demand and executing marketing campaigns for innovative IT projects. Collaborating with partners and managing marketing initiatives in cybersecurity and technology.
Brand & Integrated Marketing Manager
Brand & Integrated Marketing Manager responsible for driving brand voice consistency and creating powerful campaigns. Join a mission-driven apparel brand celebrating confidence in small-chested women.
Senior Customer Marketing Manager
Senior Manager, Customer Marketing at Wrapbook building customer engagement and lifecycle strategies. Collaborate with Product and leadership to enhance customer experience and advocacy.
Marketing Manager
Marketing Manager at Sync.com leading digital marketing strategies and optimizing campaigns across multiple platforms. Collaborating with teams to enhance customer acquisition and engagement through data-driven decisions.
Senior Director Analyst, B2B Marketer – Advertising, AdTech
Senior Director Analyst guiding B2B CMOs in developing advertising strategies and marketing functions. Leading the Insights team with actionable insights and high-impact market analysis for optimal business impact.
Director, Creative Marketing
Director of Creative Marketing overseeing customer communications and enhancing brand voice at Jerry.ai, the first super app to simplify car ownership.
Senior Partner Marketing Manager
Senior Partner Marketing Manager driving marketing strategies for 1Password's diverse partner ecosystem. Collaborating with Marketing, Sales, and Product to ensure effective partner communications.
Vice President of Marketing
Vice President of Marketing for a B2B ERP implementation firm. Leading strategy and demand generation efforts during high growth phases.