Especialista de Marketing y Estrategia, VM
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Job Description
B2B Performance Marketing Strategist impacting growth in an expanding company through lead generation strategies. Responsible for managing significant marketing budgets and optimizing multi-channel campaigns.
Responsibilities:
- Diseñar y ejecutar estrategias de performance marketing B2B
- Gestionar campañas multicanal en LinkedIn Ads, Google Ads y plataformas de la industria
- Construir y optimizar funnels de generación de leads a gran escala
- Desarrollar estrategias de Account-Based Marketing (ABM) para cuentas de alto valor
- Implementar automatización de marketing para ciclos de venta largos
- Optimizar campañas pagadas con presupuestos anuales superiores a $500K
- Liderar estrategias de SEO y Local SEO en múltiples ubicaciones
- Crear dashboards y KPIs para liderazgo ejecutivo
- Apoyar iniciativas de M&A y crecimiento por adquisiciones
Requirements:
- +5 años de experiencia en B2B Performance Marketing
- Experiencia manejando presupuestos grandes y ciclos de venta complejos
- Dominio de HubSpot (obligatorio) y experiencia con Marketo o Emfluence
- Sólidos conocimientos en Google Ads, LinkedIn Ads y SEO avanzado
- Mentalidad analítica y orientación a resultados
- Experiencia en negocios multiubicación y Local SEO (plus)
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