Field Marketing Associate
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Job Description
Field Marketing Associate supporting sales-aligned marketing programs for SLED business. Focusing on executing campaigns that build awareness and generate demand for public sector audiences.
Responsibilities:
- Support the development and execution of integrated field marketing campaigns aligned to SLED sales priorities and growth goals
- Help localize campaigns for specific regions, agencies, or SLED verticals to increase relevance and impact
- Coordinate campaign execution across channels such as email nurtures, sales-led outreach, webinars, and targeted field activations
- Own timelines, execution details, and follow-through to ensure campaigns launched smoothly and supported active opportunities
- Support development and customization of field-facing content including campaign messaging, sales decks, one-pagers, and event-adjacent assets tailored to SLED audiences
- Partner with Product Marketing to ensure messaging accuracy, consistency, and alignment with appropriate use cases
- Support select in-person and virtual events as part of broader campaigns, including coordination and on-site support as needed
- Work closely with AEs, SDRs, and Sales leadership to support territory and account-based initiatives within the SLED market
- Capture insights from the field and shared learnings to improve future SLED-focused campaign planning and messaging
- Partner with Marketing Operations to track engagement, pipeline influence, and contribute to post-campaign reporting and insights to inform future programs
Requirements:
- 2–3 years of professional experience in field marketing, demand generation, campaign marketing, or integrated marketing
- Organized and execution-oriented, with strong project management skills
- Clear, confident communicators who can create or adapt marketing content for different audiences
- Sales-aligned and curious, with an interest in understanding SLED buyers and procurement dynamics
- Collaborative, adaptable, and comfortable working in a remote-first environment.
Benefits:
- Applicants must be authorized to work for any employer in the country in which the role is being hired.
- We are unable to sponsor or take over sponsorship of an employment visa at this time.
- Periodic travel of approximately 25–30 percent to support SLED field programs, customer-facing initiatives, and team collaboration.
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