Channel Marketing Manager
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Job Description
Channel Marketing Manager driving North American ERP partner pipeline for Traild’s AI-powered finance automation SaaS. Owning co-marketing, events, webinars, and sales enablement.
Responsibilities:
- Own North America co-marketing with ERP platforms, resellers, and implementation partners
- Execute joint webinars, roadshows, partner onboarding campaigns, and co-branded activations to generate partner-sourced and partner-influenced pipeline
- Build and maintain partner toolkits with pitch decks, social assets, email templates, and value proposition materials
- Plan and execute the North America event calendar, including sponsorships, booth design, lead capture, follow-up, and pipeline reporting
- Run partner co-hosted webinars from planning and speaker preparation through promotion, execution, and performance analytics
- Develop and deliver internal enablement for North America sales and channel representatives
- Build relationships with partner marketing contacts at priority North America ERP platforms and VARs
- Secure co-marketing commitments and run mutually beneficial partner activations
- Track and report channel program and event performance against pipeline outcomes
- Recommend investment and reduction opportunities based on performance data
- Communicate results to North America sales leadership and the broader marketing team
- Report to the Head of Marketing in Australia within a distributed global marketing team
Requirements:
- 3 to 6 years of B2B marketing experience in SaaS or tech, with meaningful experience in partner, channel, or field marketing
- End-to-end event ownership, including user groups and conferences across multiple states
- Experience with event strategy, logistics, booth execution, lead capture, and post-event follow-up
- Experience running co-marketing programs with technology partners, VARs, or implementation partners
- Ability to convince partners to commit resources to joint activity
- Strong project management and attention to detail
- Ability to manage multiple programs and partners across time zones
- Clear communication and ability to develop messaging and materials for internal and external audiences
- Working knowledge of HubSpot, Salesforce, or similar CRM and marketing automation platforms
- Ability to track influenced pipeline and report on program ROI
- Series A to Series C SaaS company experience is a strong advantage
- Knowledge of the finance or accounting software landscape is a plus
- Growth mindset, hands-on execution, adaptability, and scale-up spirit
Benefits:
- Range of remote, hybrid and flexible working options
- Global team across APAC, North America and EMEA
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