Senior Associate, Retention Marketing
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Job Description
Retention marketer optimizing multi-channel campaigns for Humana and CenterWell’s healthcare members. Reducing churn through personalization, analytics, and lifecycle marketing.
Responsibilities:
- Execute and optimize multi-channel campaigns across email, mail, SMS, app, web, call center, and IVR
- Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals
- Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams
- Analyze campaign performance to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence
- Support journey mapping and personalization, including NBA logic and content orchestration
- Integrate member feedback and behavioral signals into campaign enhancements
- Ensure brand consistency and compliance across onboarding kits, pharmacy communications, and educational materials
- Assist with agile pod operations, including sprint planning, backlog grooming, and deliverable tracking
- Contribute to reporting and performance tracking for strategic decisions and roadmap iterations
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience
- Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing
- Ability to manage multiple projects simultaneously with strong attention to detail
- Hands-on experience with CRM platforms and marketing automation tools
- Analytical mindset and ability to leverage data to inform marketing strategies and drive performance
- Ability to operate on Eastern Standard Time (EST) hours
- Minimum download speed of 25 Mbps and upload speed of 10 Mbps for home internet
- Dedicated workspace without ongoing interruptions to protect member PHI / HIPAA information
Benefits:
- Bonus incentive plan based on company and/or individual performance
- Medical, dental, and vision benefits
- 401(k) retirement savings plan
- Paid time off
- Company and personal holidays
- Paid parental and caregiver leave
- Short-term and long-term disability
- Life insurance
- Personal wellness and smart healthcare decision support
- Remote work arrangement
- Occasional travel to Humana offices for training or meetings
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