Marketing Manager – Contingent, Freelance, 12 Month Contract
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Job Description
Marketing Manager driving SEO, PPC, analytics, and campaigns for Tahaluf, Saudi Arabia’s major B2B events organiser. Managing digital marketers and optimising visitor and exhibitor acquisition.
Responsibilities:
- Design and deliver critical aspects of the marketing strategy to achieve commercial objectives and revenue targets
- Own and manage marketing strategy planning, implementation, and optimisation for inbound and outbound campaigns
- Drive online traffic, leads, and conversions while presenting regular KPI updates
- Analyse visitor and exhibitor digital behaviour through testing and reporting on channel and campaign performance
- Use Adobe Analytics, Google Analytics, and third-party platforms to identify issues and opportunities
- Benchmark and set KPI targets to improve digital marketing campaign performance
- Work with supporting agencies on the strategy and setup of paid campaigns
- Measure and optimise paid marketing using vendor dashboards, Google Analytics, and marketing analytics reports
- Identify evolving SEO practices and collaborate with stakeholders and agencies on digital campaigns
- Develop organic search growth strategies across customer lifecycle stages and international markets
- Collaborate with content marketing and blog contributors to create high-quality content
- Manage and improve organic search performance based on clickthrough rates, traffic, and conversions
- Design and implement testing and optimisation strategies, including A/B testing, landing pages, and CTAs
- Work with marketing team and line reports to deliver campaigns against KPIs and event/divisional strategy
- Line-manage digital marketers and provide guidance, feedback, and inspiration
- Produce timely campaign performance reports and recommend execution changes based on data insights
- Identify trends and insights, optimise spend and performance, and share findings with marketing and senior management
- Plan campaigns for visitor attendance and exhibitor acquisition
- Monitor implementation plans, deadlines, schedules, Gantt charts, content calendars, and budget trackers
- Assist with marketing budgets and maintain digital budget trackers
- Identify target universes and key customer segments
- Develop personas, value propositions, and messaging for key product segments
- Ensure timely, relevant, and channel-optimised communications across digital channels
Requirements:
- Minimum of 5 years experience as Marketing Manager
- Bachelor’s Degree or equivalent
- Thorough understanding and experience of digital marketing, including PPC, SEO, and online advertising
- Direct marketing experience
- Database development and growth, including segmentation and advanced targeting
- Experience building relationships with partners and stakeholders
- Analytical and questioning mindset
- Significant exposure to design and print suppliers/agencies
- Strong copywriting skills
- Deadline and target driven
- Experience working in a fast-paced environment
- Excellent verbal and written communication skills in Arabic and English
- Proficient in MS Office, including intermediate/advanced PowerPoint, Word, and Excel
- Technology savvy and able to quickly adopt new technology solutions
- Events marketing experience
- Project management experience in marketing
- Desirable: experience using marketing automation technology, preferably Eloqua
- Desirable: experience with CMS platforms
- Desirable: experience managing social media through platforms such as Sprout Social or Hootsuite
- Desirable: social media listening and sentiment analysis experience
- Desirable: marketing analytics and reporting platform experience, such as Google Analytics or Adobe Analytics
- Desirable: formal business/marketing higher education qualification
- Desirable: experience using Eloqua and/or Adobe Experience Manager
Benefits:
- Personal development opportunities
- Supportive leadership team
- Collaboration with agencies and stakeholders
- Freelance 12-month contract
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