Founding Marketer, German Speaking – B2B SaaS
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Job Description
Founding marketer building Eco Plus Solutions’ B2B SaaS acquisition engine. Owning Meta Ads, HubSpot automation, funnels, and DACH go-to-market growth.
Responsibilities:
- Establish comprehensive marketing blueprints, allocate channel budgets, define KPIs, and sharpen messaging for agency demographics and buyer personas
- Own paid channels, primarily Meta Ads, including campaign creativity, structure, testing, and optimization
- Optimize the customer journey from initial click through trial onboarding and monetized conversion
- Configure and manage HubSpot marketing infrastructure, lead nurturing sequences, scoring models, and reporting dashboards
- Identify and scale secondary growth channels such as LinkedIn campaigns, targeted webinars, and strategic partner programs
- Coordinate with Product and Customer Success teams on case studies, feature updates, and product launches
- Maintain attribution models and analytics tracking for ROI evaluation and data-driven decisions
- Define future hiring needs and evaluate external partner ecosystems
Requirements:
- Minimum 3 years specializing in B2B SaaS marketing within fast-paced, high-growth environments
- Proven hands-on experience managing and scaling Meta Ads campaigns
- Extensive technical proficiency in HubSpot workflows, lead scoring, and CRM integration
- Comprehensive grasp of product-led growth (PLG) and trial-based conversion models
- Strategic yet execution-focused mindset requiring minimal supervision
- High ownership, initiative, and strong emotional intelligence
- Analytical rigor in tracking, testing hypotheses, and performance scaling
- Fluent German (C2 level) for nuanced copywriting
- Professional English (C1 level) for internal operations
- Background within agency operations, marketing services, or recruitment sectors is nice to have
- Practical knowledge of LinkedIn advertising, organic social, or community marketing frameworks is nice to have
- Experience coordinating external vendors, creative agencies, or growing internal marketing teams is nice to have
Benefits:
- High creative freedom and autonomy to build marketing strategies, frameworks, and processes from scratch
- Direct daily engagement with founders
- Individual performance bonuses
- 30 days of paid vacation per year
- Full remote flexibility
- 3–4 annual team gatherings at the headquarters in Kempten
- Continuous learning resources
- Team events
- Fast-paced, entrepreneurial corporate culture
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