Global Marketing Manager – Clinical, Forensics
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Global Marketing Manager shaping SCIEX’s clinical and forensic mass spectrometry strategy. Developing campaigns, messaging, launches and sales enablement to drive growth.
Responsibilities:
- Own the global marketing strategy for the Clinical & Forensics Market Vertical Unit
- Define positioning, messaging frameworks, go-to-market priorities, target personas and customer segments
- Lead marketing and sales demand-generation strategy, campaign themes, target audiences and creative direction
- Partner with Marketing Operations and regional teams to improve marketing-qualified leads, sales-qualified leads, pipeline contribution and campaign effectiveness
- Develop differentiated value propositions and messaging for products, applications and workflows
- Use market insight, customer feedback, competitive intelligence and campaign performance to refine priorities
- Lead launch messaging and marketing readiness through the Launch Excellence process
- Develop presentations, Seismic content, campaign assets, customer-facing materials, evidence and training content
- Translate market priorities into integrated global marketing plans
- Collaborate with market management, applications, product management, regional marketing, commercial teams, quality and regulatory affairs, R&D, service and external partners
- Apply Danaher Business System tools to drive disciplined execution, continuous improvement and measurable marketing outcomes
- Report to the Director, Clinical & Forensics
Requirements:
- Bachelor’s degree in life sciences, marketing, business or a related field
- Experience in global marketing, product marketing or commercial roles within life sciences, diagnostics or analytical instrumentation
- Ability to develop clear marketing strategies, customer messaging and go-to-market plans
- Strong understanding of customer segments, buying needs and competitive positioning
- Experience creating demand-generation campaigns and measuring their impact
- Experience supporting product launches and developing sales-enablement materials
- Ability to translate complex scientific and market information into clear customer-focused content
- Strong project-management, communication and cross-functional collaboration skills
- Ability to work effectively in a global, matrixed organisation
- Willingness to travel for customer, commercial and business activities
- Ability to travel domestically and internationally, including occasional overnight stays
- Ability to work in a standard office or remote environment and use a computer and other office equipment for extended periods
Benefits:
- Health care program
- Paid time off
- Comprehensive, competitive benefit programs
Similar Jobs
Senior Marketing Specialist
Senior Marketing Specialist leading Google Search, Performance Max, and Demand Gen campaigns. Driving performance marketing for Zillow, the U.S. real estate platform.
Marketing Manager
Marketing Manager executing integrated B2B campaigns, events, and sales enablement for Pellera's technology solutions. Driving demand generation, customer engagement, and measurable pipeline growth.
Senior Marketing Campaign Specialist
Senior marketing specialist leading omnichannel healthcare campaigns for Henry Schein. Driving acquisition, retention, product adoption, and revenue through digital channels.
Marketing Specialist
Marketing Specialist strengthening Eurofins Professional Scientific Services through content, digital campaigns, and social media. Supporting customer engagement and business growth across European markets.
Marketing Manager
Marketing Manager building CM.com’s US go-to-market engine for its AI-powered customer interaction, data and payments platform. Driving partner co-marketing, industry campaigns and AI-enabled demand generation.
Marketing Specialist
Marketing Specialist apoyando campañas omnicanal, adopción y renovación de clientes. Dresden Partners conecta talento con empresas globales mediante soluciones nearshore.
Marketing Manager
Remote Marketing Manager leading SEO, PPC, content, and analytics for a growing multi-location law firm. Managing campaigns, vendors, projects, and marketing performance.
Field Marketing Manager
Field Marketing Manager building EMEA pipeline and brand presence for Sentra's AI data readiness platform. Executing regional campaigns, events, and partner programs across the UK and Europe.
Senior Marketing Manager
Senior Marketing Manager leading B2B marketing, demand generation, and customer advocacy for Cardinal Health’s WaveMark healthcare inventory automation platform. Remote within the United States.
Lead, Onboarding Marketing
CRM marketing pod lead orchestrating personalized member journeys through Adobe Experience Platform. Driving agile delivery, stakeholder alignment, and operational excellence for Humana’s healthcare services.
Marketing Specialist – High School Exchange
Marketing Specialist executing email, social, event, and partner marketing for CIEE’s U.S. high-school exchange programs. Supporting host-family recruitment and school partnerships.
Marketing Manager
Marketing Manager für More Nutrition, Anbieter gesunder Sporternährungsprodukte. Entwicklung Schweizer Markenstrategie und Omnichannel-Kampagnen zur Skalierung der Marktpräsenz.
Digital Marketing Advisor – Virtual Volunteer
Conseiller marketing numérique virtuel formant entrepreneurs et étudiants congolais au SEO, aux réseaux sociaux et au commerce électronique. Cuso International soutient le développement inclusif et l’égalité des genres.
Salesforce Marketing Cloud Specialist
Salesforce Marketing Cloud specialist managing automation, data and campaigns for Mojo Mortgages. Improving customer journeys through Salesforce, CRM integration and AI-enabled marketing.
Marketing Representative
Hilton Grand Vacations marketing representative promoting vacation ownership and booking qualified sales presentations. Providing pre-arrival concierge service and selling vacation packages to New York-area guests.
Senior Marketing Manager – Public Sector
Senior marketing manager driving public-sector demand generation for Samsara’s Connected Operations Cloud. Executing integrated campaigns to build qualified pipeline for government sales teams.
Working Student – Marketing, Krombacher International
Teilzeit-Werkstudent:in für internationales Marketing bei Krombacher, einem deutschen Getränkeanbieter. Unterstützung bei Markenprojekten, Websites, Social Media und internationalen Märkten.
Regional Marketing Representative
Regional marketing representative growing Tokio Marine HCC’s specialty insurance business through broker and agent relationships. Driving new business, renewals, sales calls, and territory marketing strategies.
Acquisition Marketing Manager
Acquisition Marketing Manager managing Meta campaigns and client accounts for a performance marketing agency serving Registered Investment Advisors. Driving qualified appointments through tracking, optimization, and direct-response strategy.
Acquisition Marketing Strategist
Acquisition Marketing Strategist managing Meta lead-generation campaigns for Clients Blackbox, a performance marketing agency serving financial advisors. Owning client strategy, performance, and retention.