Senior Marketing Specialist
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Job Description
Senior Marketing Specialist leading Google Search, Performance Max, and Demand Gen campaigns. Driving performance marketing for Zillow, the U.S. real estate platform.
Responsibilities:
- Independently manage large, complex performance marketing campaigns across Google Search, Performance Max, and Demand Gen
- Develop annual channel goals and strategy
- Determine network mix and monthly flighting within annual budgets
- Lead responses to media briefs and develop channel plans
- Own inputs to cross-channel media plans
- Develop annual learning agendas, test roadmaps, and test plans with clear hypotheses
- Prioritize channel projects using JIRA boards and assess tradeoffs
- Partner with Marketing Specialists to review analyses, approve optimizations, and align on next steps
- Lead recurring team syncs and facilitate collaboration
- Collaborate with global teams across the US, Mexico, and India
- Document launch plans, hand off campaign builds, and QA campaigns before launch
- Build AI solutions and agents supporting the team’s AI vision and roadmap
- Advocate for support from Data Science, Marketing Tech, and creative development teams
- Surface progress and blockers to stakeholders
- Partner on creative strategy and share learnings across channels
- Work with ad platform partners on new capabilities and opportunities
- Communicate performance and project plans to stakeholders
- Own monthly channel reporting and provide inputs to data briefs
- Submit purchase orders and receipts, report spend, and maintain budget documentation
Requirements:
- 5+ years of work experience in performance marketing
- Focus on Google Search, Performance Max, and Demand Gen campaigns
- Experience managing annual budgets exceeding $10M USD
- Proven ability to oversee channels and drive business results
- Track record of implementing performance-improvement experiments
- Experience collaborating on creative strategy for performance marketing channels
- Experience building and maintaining AI-powered workflows
- Strong quantitative and analytical skills
- Experience analyzing large amounts of data from multiple sources and developing insights and recommendations
- Familiarity with incrementality testing and conversion event implementation and QA
- Strong problem-solving and time management skills
- Strong verbal and written communication skills; comfortable presenting to stakeholders and providing feedback to junior team members
- Comfortable working asynchronously within a global team
- Bachelor’s degree in Marketing, Communications, Business, Economics, Statistics, or a related field
Benefits:
- Remote work from a physical location of choice with no permanent corporate office workplace
- Equity awards based on experience, performance, and location
- Flexible distributed work through Cloud HQ
- Equal employment opportunity and accommodation support
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