Senior Marketing Campaign Specialist
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Job Description
Senior marketing specialist leading omnichannel healthcare campaigns for Henry Schein. Driving acquisition, retention, product adoption, and revenue through digital channels.
Responsibilities:
- Develop campaign strategy and lead full-funnel Medical and Growth Marketing campaigns and initiatives
- Develop, create, manage, and oversee lead- and revenue-generating campaigns
- Plan, execute, and optimize integrated omnichannel marketing campaigns supporting customer acquisition, retention, product adoption, and business growth
- Partner with category managers, sales, analytics, creative services, digital channel teams, and external partners
- Develop lead magnet content, comprehensive email campaigns, social media campaigns, paid search, website promotions and landing pages, display advertising and retargeting campaigns, and lifecycle and nurture marketing programs
- Lead multichannel digital strategies and evaluate channel performance against campaign lead and revenue goals
- Develop creative briefs, coordinate with creative and Omnichannel teams, and maintain project schedules and milestones
- Develop campaign strategies, audience targeting plans, messaging recommendations, and channel deployment plans
- Prepare reporting and present campaign KPIs and performance
- Analyze campaign performance and recommend optimizations for engagement, lead generation, conversion, and revenue
- Partner with analytics and revenue operations teams to connect marketing performance to business impact
- Manage schedules for assets, product content, and deliverables
- Own campaign timelines from intake through deployment and post-campaign reporting
- Coordinate cross-functional execution among creative services, marketing operations, category management, sales, analytics, and external partners
- Develop campaign budgets, source co-op where appropriate, track expenditures, and measure ROI
- Maintain campaign documentation, project trackers, and performance dashboards
- Support annual marketing planning, campaign calendar development, forecasting, and prioritization
Requirements:
- Typically 5 to 7 years or more of increasing responsibility in applicable professional experience
- 3+ years of experience in digital marketing, campaign management, demand generation, growth marketing, or related marketing disciplines
- Experience managing cross-functional marketing projects and performance-based marketing programs in a B2B, healthcare, medical, or related environment preferred
- Exceptional understanding of strategy and digital marketing
- Knowledge of email marketing, website content management, paid media, social media, marketing automation, and customer journey development
- Experience developing and executing integrated marketing campaigns that generate leads, drive engagement, and support revenue goals
- Strong analytical skills with experience interpreting campaign metrics, performance dashboards, and digital marketing analytics
- Experience with marketing automation platforms, CRM systems, reporting tools, and project management software
- Ability to manage multiple campaigns simultaneously while maintaining strong attention to detail and execution quality
- Strong understanding of industry practices
- High proficiency with tools, systems, and procedures
- Good planning/organizational skills and techniques
- Good decision making, analysis and problem-solving skills with ability to multi-task
- Strong verbal and written communication skills
- Good presentation and public speaking skills
- Good interpersonal skills
- Good conflict resolution skills and ability to deliver difficult messages
- Ability to build partnerships at all levels within the company and externally
- Bachelor’s degree or global equivalent in a related discipline preferred; master’s degree or global equivalent a plus
- May hold one or more industry certifications; professional certification may be required to advance
Benefits:
- Bonus eligibility
- Medical, Dental and Vision Coverage
- 401K Plan with Company Match
- PTO
- Paid Parental Leave
- Income Protection
- Work Life Assistance Program
- Flexible Spending Accounts
- Educational Benefits
- Worldwide Scholarship Program
- Volunteer Opportunities
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