Media Buyer
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Job Description
Media Buyer managing Meta paid acquisition for a founder-led mobile app studio. Optimizing two app accounts, testing creatives and audiences, and scaling approximately $50K monthly ad spend.
Responsibilities:
- Manage and optimize Meta advertising campaigns across two mobile app accounts.
- Monitor campaign performance, budgets, and key acquisition metrics to ensure campaigns meet growth objectives.
- Develop and execute campaign strategies, including audience testing, creative testing, budget allocation, and scaling.
- Analyze campaign data to identify opportunities for improvement and make informed optimization decisions.
- Troubleshoot performance fluctuations and proactively identify solutions to campaign challenges.
- Test new creatives, audiences, and campaign structures to improve acquisition efficiency.
- Manage approximately $50K in combined monthly ad spend across both apps.
- Maintain clear communication with the founding team, sharing performance updates, insights, and recommendations.
- Take ownership of campaign execution and continuously improve performance through experimentation and data analysis.
Requirements:
- 3+ years of hands-on experience managing paid advertising campaigns for mobile apps.
- Proven track record managing and optimizing Meta Ads campaigns with measurable results.
- Experience managing small-to-medium-sized advertising budgets and multiple ad accounts.
- Strong understanding of campaign structures, audience targeting, creative testing, optimization, and scaling.
- Ability to analyze campaign performance metrics and translate insights into actionable decisions.
- Strong analytical skills and data-driven decision-making.
- Highly autonomous, proactive, and comfortable taking full ownership of campaign performance.
- Ability to troubleshoot campaign issues independently and make decisions without constant guidance.
- Strong communication skills and ability to work directly with founders.
- Availability to work full-time remotely with some overlap with U.S. working hours.
Benefits:
- Performance bonus available
- Potential total monthly earnings: approximately $5,000–$6,000, depending on performance and the bonus structure agreed upon.
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