Partner Marketing Manager
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Job Description
Partner Marketing Manager driving EMEA demand generation and GTM activation for Arkance’s construction technology solutions. Managing Egnyte partnerships, campaigns, sales enablement, and pipeline growth.
Responsibilities:
- Act as the main marketing point of contact for assigned strategic partners, initially focusing on Egnyte
- Develop and coordinate joint marketing plans with partners
- Translate partner priorities into actionable EMEA marketing programmes
- Manage co-marketing initiatives, MDF/funding requests, and reporting
- Coordinate activity across EMEA and local marketing teams
- Activate GTM strategies developed with Product Marketing
- Coordinate partner launches and market activation across EMEA
- Align partners, Product Marketing, sales, services, and local marketing teams
- Develop PowerPoint presentations, dynamic slide templates, marketing collateral, sales enablement material, and visual assets
- Execute ABM, digital, and event campaigns
- Coordinate campaign delivery and content creation
- Manage and optimise landing pages, email campaigns, and lead-generation activities
- Adapt pitch decks, one-pagers, sales playbooks, and ROI tools for partner GTM activities
- Support partner and sales enablement, training, and key opportunities
- Track and report lead generation, conversion to opportunity, pipeline contribution, and campaign performance
- Provide insights and recommendations to improve marketing initiatives and sales plays
- Support additional partner and product marketing initiatives as needed
Requirements:
- Strong execution capability across campaigns, content, and coordination
- Good understanding of product and solutions marketing fundamentals
- Clear, concise and impactful communication; ability to adapt messaging to different audiences and stakeholders
- Ability to operate effectively in complex, cross-functional environments, navigating multiple stakeholders, markets and competing priorities
- Ability to manage multiple stakeholders and projects
- Proficiency in designing high-converting sales decks, presentations, and enablement assets using PowerPoint, Canva, or Figma
- Familiarity with digital marketing tools including HubSpot, CRM, CMS, and analytics
- Budget management
- Startup mentality; takes ownership and moves fast
- Hands-on executor; comfortable doing as well as coordinating
- Self-sufficient; able to operate with autonomy
- Aesthetic and detail-oriented, with a high bar for visual quality and brand consistency
- Proactive; identifies opportunities and acts on them
- Commercial mindset; understands how marketing drives revenue
- 3–6 years in partner marketing or demand generation roles
- Experience in B2B SaaS or digital solutions
- Exposure to sales-led environments
- Fluent in English (mandatory)
- Willingness to travel across EMEA as requested
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