Senior Regional Marketing Manager – APAC
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Job Description
Senior APAC marketer building events, ABM, field, and partner programs for Coder’s secure AI development infrastructure platform. Driving regional pipeline with sales and partners.
Responsibilities:
- Own the APAC marketing plan end to end, from planning through execution and reporting, aligned to global strategy and regional sales priorities
- Run in-person events including platform engineering roundtables, developer meetups, executive dinners, conferences, and occasional webinars
- Lead ABM programs for high-priority APAC accounts and turn target account lists into conversations and pipeline
- Plan and execute field marketing, including roadshows, customer and prospect programs, and sales-aligned campaigns
- Build and run partner marketing with strategic alliances, resellers, and channel partners, including co-branded campaigns and joint events
- Localize campaign content and messaging for APAC markets and buying cultures
- Recommend and manage APAC budget spending across events, vendors, agencies, and sponsorships
- Measure attendance, engagement, influenced pipeline, and sourced pipeline to guide regional investment
- Manage projects, timelines, and cross-functional inputs across multiple markets and time zones
- Serve as Coder marketing’s first presence on the ground in APAC and report to the Director of International Marketing
Requirements:
- Must be located in Singapore
- 10+ years of regional or field marketing experience, preferably in B2B technology or developer-focused companies
- Experience launching or growing a company’s marketing presence in APAC from a small base
- Experience owning APAC as the primary or only marketer across in-person events, field, ABM, and partner marketing
- Hands-on experience executing regional programs, including events, partner campaigns, and sales-aligned marketing motions
- Experience running account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination
- Experience building co-marketing programs with alliances, resellers, or channel partners
- Experience managing a regional budget and working with agencies, event vendors, and sponsorships
- Experience partnering closely with sales leadership to support pipeline goals and regional priorities
- Strong project management skills across timelines, vendors, details, and cross-functional inputs across time zones
- Clear written and verbal communication skills, including asynchronous stakeholder alignment
- Ability to manage many programs at once while staying organized, responsive, and detail-oriented
- Ability to travel 20% within the region
- Familiarity with project management tools such as Asana or similar systems
- Bonus: Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers
- Bonus: Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools
- Bonus: Familiarity with HubSpot, Salesforce, 6sense, HockeyStack, marketing automation, CRM, or ABM platforms
- Bonus: Existing relationships with APAC cloud, SI, and channel partners, or regional developer communities and event organizers
- Bonus: Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline
- Bonus: Experience supporting a company with an open source offering
- Bonus: Fluency in one or more APAC languages in addition to English
Benefits:
- Equity
- Bonus
- Remote work arrangement
- Interview process intended to be completed in two to four weeks, if schedules allow
- AI tooling permitted for take-home assessments
- Equal employment opportunity commitment
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