Marketing Manager
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Job Description
Marketing Manager executing integrated B2B campaigns, events, and sales enablement for Pellera's technology solutions. Driving demand generation, customer engagement, and measurable pipeline growth.
Responsibilities:
- Execute marketing plans, campaigns, and programs aligned to company priorities, solution areas, and regional growth objectives
- Collaborate with the Director of Marketing to support annual and quarterly marketing initiatives
- Translate technical products, services, and solutions into compelling customer-centric messaging
- Develop campaign assets, content, communications, and event execution plans
- Partner with sales leaders and practice teams to align marketing activities with revenue objectives
- Create marketing resources, messaging, and enablement materials for sellers
- Develop understanding of target customers, key accounts, industries, and market trends
- Coordinate webinars, digital campaigns, and customer engagement programs
- Manage program logistics, timelines, approvals, budgets, and performance tracking
- Analyze campaign results and recommend optimizations
- Collaborate across marketing, sales, and practice areas to ensure a consistent customer experience
Requirements:
- Bachelor's degree in Marketing field preferred
- 3-5 years of experience in B2B marketing, preferably within the technology industry
- Experience executing integrated marketing campaigns that support pipeline growth
- Experience working closely with sales organizations and supporting seller engagement activities
- Experience developing customer-focused messaging, content, and campaign assets strongly preferred
- Familiarity with managed services, cloud, cybersecurity, infrastructure, data, AI, or other technology solutions is a plus
- Excellent written, verbal, and presentation communication skills
- Strong ability to translate technical concepts into customer-focused business value
- Experience supporting B2B marketing campaigns, programs, and events
- Strong project management and organizational skills
- Ability to manage multiple priorities and deadlines simultaneously
- Analytical mindset with experience measuring and reporting campaign performance
- Working knowledge of demand generation, lead nurturing, sales enablement, and customer marketing principles
- Experience using marketing automation and CRM platforms such as HubSpot and Salesforce
- Proficiency in Microsoft Office Suite
- Demonstrated ability to collaborate effectively across sales, marketing, and technical teams
- Must be capable of lifting 40 pounds
- High level of integrity, accountability, and professionalism
Benefits:
- Travel to marketing events as requested/required; less than 10%
- Exempt position
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