B2B Marketing Strategy – CSR Development Associate
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Job Description
Stagiaire en stratégie marketing B2B et RSE chez gaea21, think tank d’économie circulaire et verte. Conception de stratégies de prospection, pitch decks et business cases durables.
Responsibilities:
- Conduct a competitive mapping of CSR support services in French-speaking Switzerland
- Refine gaea21’s value proposition based on the program’s 10 key dimensions
- Segment target audiences into sustainability-conscious companies and companies receptive to the economic case
- Develop a strategic pitch deck to promote the Green Audit and the Greening Your Business package
- Transform technical data into business cases and infographics
- Develop marketing materials highlighting clients’ integration into the Green Network and Green Directory
- Build an expansion strategy targeting schools, offices, and restaurants
- Design multichannel prospecting templates for LinkedIn, email, and sales scripts
- Collaborate with the statistics and HR teams
- Participate in weekly progress meetings and provide remote reporting
Requirements:
- Master’s student in the final year of a degree in Marketing, Sales Strategy, Responsible Communication, or CSR Management
- Skills in positioning analysis and data mining
- B2B copywriting skills, with the ability to communicate in the language of sustainability and economic performance
- Knowledge of CSR frameworks and non-financial reporting
- Knowledge of carbon footprint calculations and environmental impact monitoring indicators (GHG emissions, energy, waste)
- Strong understanding of sustainability and the green and circular economy
- Proficiency in Google Workspace, Microsoft Office, and prospecting tools
- Excellent writing skills, with strong analytical and synthesis abilities
- Ability to collaborate effectively with other teams
- Availability of at least 20 hours per week
- Mandatory participation in at least two weekly meetings
- Minimum commitment of 3 months
Benefits:
- Practical training in applying the 10 dimensions of Green Coaching
- Training in innovative tools, including the GCBO environmental audit software, the Sustainability in a Box (SIB) program, and footprint calculation methodologies
- Access to stakeholders in the Green Network and the Green Directory
- Coaching and supervision, including at least two meetings per week
- Active contribution to reducing companies’ environmental impact and improving quality of working life
- Significant experience in remote project management
- Development of autonomy, self-organization, and reporting skills
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