Fractional TV Media Manager
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Job Description
Fractional TV Media Manager at Javvy Coffee Company responsible for Linear TV performance and agency management. Focused on acquisition strategy and performance optimization in the coffee industry.
Responsibilities:
- Own Linear TV as a performance acquisition channel—setting direction, overseeing execution, and driving results
- Manage and hold the TV agency accountable across pricing (CPM/CPP), inventory quality, and optimization decisions
- Review and pressure-test media plans, network mix, dayparts, and spend allocation
- Establish testing frameworks across creative, dayparts, networks, and frequency (and ensure they are executed)
- Evaluate performance on a weekly/biweekly basis to identify inefficiencies and improvement opportunities
- Develop and refine incrementality frameworks to understand the true impact of TV
- Identify wasted spend and opportunities to scale what’s working
- Translate performance insights into clear direction for the agency and internal teams
- Partner with growth, analytics, and creative to align on testing priorities and measurement
- Report on performance, key insights, and recommended next steps to leadership
Requirements:
- 5+ years of Direct Response TV (DRTV), CTV, or performance-driven Linear TV experience
- Experience managing or overseeing $5M+ annual TV spend
- Performance-first mindset—focused on CAC, incrementality, and measurable outcomes (not brand awareness)
- Strong experience managing and pushing agencies to improve performance
- Deep understanding of TV buying mechanics: CPM, CPP, inventory quality, makegoods, and negotiation dynamics
- Highly analytical and comfortable working with performance data
- Rigorous testing mindset with a track record of continuous optimization
- Ability to connect TV performance to broader growth metrics (blended CAC, MER, downstream impact)
- Ability to operate autonomously and prioritize effectively in a fast-paced environment
- Clear and direct communicator who can influence decisions and drive accountability.
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