Global Marketing Operations Associate Director
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Job Description
Marketing Operations Associate Director at GE HealthCare, leading operational excellence and campaign effectiveness across global marketing programs. Managing a team and optimizing marketing technology stack.
Responsibilities:
- Own and optimize our marketing technology stack (SFDC, Marketo, Showpad etc)
- Oversee LMR process to ensure adherence to compliant standards
- Lead PO (Purchase order) and systems that manage KOL governance
- Integrate and experiment with AI-driven solutions across Martech platforms to increase efficiency, personalization, and campaign effectiveness.
- Lead creative development to ensure effective management of Global Imaging segment campaigns
- Create monthly marketing operating rhythm, supporting the Executive Director to deliver global marketing excellence
- Build, inspire and motivate a high-performing marketing organization.
- Define and manage critical team KPI’s and measure throughout annual process to deliver results,
- Oversee Portfolio and Integrated Marketing budget, ensuring careful tracking of spends and performance to goal
Requirements:
- 10+ years of experience in Integrated Marketing, Marketing Communications or Marketing Operations Management
- Deep understanding of the full marketing mix and how collaborative teams can work across the matrix to deploy impactful campaigns.
- Proven demonstration of delivering growth, results and campaigns with meaningful top line impact
- High strategic acumen – ability to turn business goals into impactful strategies
- Demonstrated leadership and associate development focus to build strong, high-performing and happy teams.
- Excellent communication, storytelling and influencing skills.
Benefits:
- medical
- dental
- vision
- paid time off
- 401(k) plan with employee and company contribution opportunities
- life insurance
- disability insurance
- accident insurance
- tuition reimbursement
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