Global Marketing Strategist
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Job Description
Global Marketing Strategist developing and executing global go-to-market strategies for Arrow. Collaborating with teams to generate business growth through targeted marketing campaigns.
Responsibilities:
- Develops, plans and leads the execution of global marketing strategy and experiences targeting both partner ecosystem audiences and direct sales end customers.
- Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers.
- Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively.
- Own the tracking and reporting of global campaign KPIs and results in line with business expectation, responsible for regular communication of results to internal and external stakeholders.
- Develop global go-to-market strategy, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers.
- Owns global marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team.
- Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue.
- Proposes creative ideas to maximize the impact of campaigns and drive growth.
Requirements:
- Typically requires 5 to 7 years of global marketing experience
- Minimum 3 years of experience in strategic marketing plan creation
- Experience developing muti-tactic campaigns for multi region execution utilising digital marketing, field marketing (event experience a must) and Account Based Marketing techniques.
- Experience in developing marketing plans both to and through channel ecosystem partners.
- Experience working in the IT channel with partners, preferably in a distributor.
- Team player, with strong interpersonal service skills
- Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
- Strong writing, presentation and communication skills
- Proficient in Microsoft Office products
Benefits:
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Short-Term/Long-Term Disability Insurance
- Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
- Paid Time Off (including sick, holiday, vacation, etc.)
- Tuition Reimbursement
- Growth Opportunities
- And more!
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